Key messages

The excellent leadership that we see does not necessarily produce innovation. To create a vision and motivate others to do it is a different skill. Based on a survey conducted by companies around the world (such as Pixar), Linda Hill has strong insight into management creativity. Innovation is not about being alone, about collective genius. The belief that people have the moment of "a" is largely a myth. Pixar has a very obscure and obscure process which is difficult to explain in a clear step, but they are still the most creative products. Innovation includes paradox. You have to unleash the possibilities and ideas of many people, but these must be gathered as useful products. This is a collaborative journey that often involves trial and error and errors, sometimes it is terrible. Many innovation failures are due to the fact that there are too many chefs in the kitchen. Pixar is still a chef! So what is the key? An innovation organization is a community with three functions.

Creative exhaustion creates a market for ideas through discourse which is expanded without discrepancies being neglected or minimized. This is not a brainstorm, it is a fierce constructive debate. People know how to question and listen, but they also know how to promote their views. Diversity and conflict will promote innovation. Creative agility can define and refine combinations of creatives through quick implementation, rather than planning the entire process in advance. Creative agility is a combination of scientific and artistic methods that you can use to find your way. Experiments are always helpful; Even if the result is negative, you will always learn something you need to know (compared to the pilot it must succeed for political reasons ). Creative solutions enable decision-making processes that enable you to integrate various elements into new solutions. Innovative organizations do not go well, they do not rule the group, even the boss. These organizations have developed a more comprehensive decision-making process that enables them to create multiple solutions.

Google is an interesting example of how these features can help solve critical problems. Leadership is a secret. It is not to create a vision and stimulate the execution. State-of-the-art innovation is to create a space where people can gladly and creatively solve difficult problems, create communities (communities) people want to belong to, and ensure that all voices are heard! This is about the power of many people and those close to customers. The leadership role in shaping collective creativity is not to fulfill its role, but to create a stage!

See: Linda Hill's TED lecture: https: //www.ted.com/talks/linda_hill_how_to_manage_for_collective_creativity

• Important information: Three important messages you want to tell all stakeholders (that is, you need to make sure that all students are prepared for college, career, life) and what additional information is to the keywords Is it? Third, you may want to work with a specific audience (ie, learning a more rigorous course at high school gains college degree and good job and provides the opportunity for progressive first Is it a step Can we improve the economic competitiveness of our country - business and political leaders)

Important message: It is important to announce important information and support statements before using media or creating marketing materials such as websites, brochures, internal communications. Your important message tells you what your job is, what makes you different, and what your value proposition is. The support statement contains additional details, facts, or examples to reinforce key key information. Creating effective messaging can be a major barrier to hardware startup. Your technology may be beautiful, but product specifications can not help you convey your story. Make messaging easier to understand: Make sure that messaging has certain advantages