Kentucky Fried Chicken (KFC)

Kentucky Fried Chicken was founded in 1952 by Colonel Harland Sanders and now headquartered in Louisville, Kentucky, led by Yum. Brands Co., Ltd. ("About KFC", 2014). KFC has grown to become a global company with more than 37,000 restaurants in more than 120 countries ("About KFC", 2014). I decided to study KFC. Because KFC 's exhibits and receptions in the USA are quite different from those in Asia. The marketing strategy varies from country to country, but the main difference in KFC's perception is that the local factors will influence the way KFC accepts it.

KFC is a world famous fast food chain restaurant. It was discovered by Col. Harland Sanders in 1952. KFC is also known as KFC fried chicken. KFC is headquartered in Louisville, Kentucky, USA. KFC sells chicken nuggets, salads, sandwiches, and burritos, but the main food is fried chicken. They have branches in 109 countries and KFC has more than 5,200 restaurants and over 15,000 restaurants all over the world. They sell over 300 products. They serve more than 12 million customers worldwide each day. KFC is part of Yum! Brands Co., Ltd. Brands is the world's largest system restaurant restaurant company with more than 36,000 stores in the world. The company ranked 239 in the Fortune 500 list and won over $ 11 billion in 2008. Therefore, this report evaluates its strategy, development, and service through analytical methods such as PESTLE, SWOT, and Porters.

KFC Corporation, also known as Ken Fried Chicken, is a fast food restaurant in Louisville, Kentucky. The unique history of KFC® - KFC fried chicken, from 1952 to 1964, the colonel of Kentucky State Harland Sanders (born September 9, 1890) convinced the owner of 600 restaurants in their respective provinces. The only chickens pay nickel fee and they are ready to use his secret recipe. The seasoning is mixed with eleven kinds of herbs and spices and sold under that name (kfc 2010)