Keep Joe Camel out of the Mall

Let Joe Camel leave the shopping mall. "... It is their fault that they got fun and happiness with this stupid cigarette.It has no meaning.You can choose only a man and fill it with smoke ... and they are ..." (Jonson, Act 3, Scene 2) These are the words of British poet Ben Johnson of the 17th century. Consistent with this reference, smoking in all public places is prohibited. Evidence that secondhand smoke is very harmful has proven this point. In addition, if a child sees an elderly who smokes (in a public place), the child may be affected by smoking.

In 1988, RJR Nabisco launched the Old Joe Camel campaign for camel tobacco, including cartoon camels with James Bond and Don Johnson as 'Miami Congressman'. Camellia's share of children's cigarette market has increased from 0.5% to 32.8% since the event began. On December 11, 1991, the American Medical Association Journal recorded that Joe Camel 's cartoon was more successful than adults than children.

Camels are well known and obviously popular cigarettes. R. J. Camel owner Reynolds has created a cartoon image for their advertisement. Joe Camel, a cartoon character, is drawn as a "smooth and stylish" character. During puberty, many people are very concerned about their appearance and the style they wear. In his advertisement, Joe Camel showed his audience that he attracted many teenagers that he has this style. From his black sunglasses to his "cool" costume, Joe Camel is fascinated by children of all ages. For young children, cartoon characters are said to be harmless. And it may make people feel the products they sell are harmless. Many 6 - year - old children recognize Joe Camel when showing pictures, but they do not necessarily know what he represents. Joe Camel does not mean innocence, but he represents harmful things.

According to a study by the Journal of American Medical Association, Joe Camel is far more attractive to children than adults. 30% of 3 years old and 91% of 6 years old know that Joe Camel is related to tobacco. Researchers said, "The cartoon character Old Joe advertising camel tobacco shows the highest recognition rate when testing tobacco labels." Children have shown that they prefer the advertising brand they see - children in this study show a high recognition rate of brand identity for children and adult products - children and young people understand TV I do not have any tobacco advertisements I can not do. However, by the age of six