JWT Launches ‘Forever Faster’ for Puma

JWT began with the new national antvertisement "Calling All Troublemakers" and launched a new "Forever Faster" brand platform for Puma.

With the mission of "becoming the world's fastest sports brand," Puma elected to join the world's fastest man, Usain Bolt and other star athletes in a global multimedia event. In addition to Bolt's 60 seconds "Call all trouble makers" there are football idols Mario Balotelli, Sergio Aguero, Marta Vieira da Silva, golfers Rickie Fowler and Lexi Thompson, and Ferrari F1 race team. Athlete is chosen for their character in "performance and personality", and this position is a little naughty. But Puma believes that "Forever Faster" is more than just a slogan of the campaign - "It quickly identifies product design and innovation, trends and styles and put them in the market in a more dynamic way I want to "is also a company motto.

Adam Petrick, Puma Global Marketing Director, says: "It's Hummer as a brand that always reminds people that they will continue to be the fastest sports brand in the world ever sooner and faster." Forever Faster is committed to keeping this at risk for brands that do not change It expresses clearly. This will change the way you handle product design, innovation, and brand marketing.

Puma Forever Faster is a chief creative officer of JWT New York, Jeff Benjamin, Creative Director Dan Morales, Chad Baker, Betsy Decker, Donnell Johnson, Art and Design Director Aaron Padin, Design Director Graham Clifford, Chief Designer Soyeon Yoo, It was organized by designer Emely Perez. Planner Jessica Navas, Production Director Lisa Setten, Executive Producer Matt Anderson, Project Manager Olivia Edgren, Brian D'Entremont, Jayna Clarke, Puma Marketing Team Adam Petrick, Alex Lowe, Rachanee Charoenying

Adam Petrick, Puma Global Marketing Director, says: "It's Hummer as a brand that always reminds people that they will continue to be the fastest sports brand in the world at all times." Forever Faster is committed to brands that do not change without risk It expresses clearly, it will change the way of handling product design, innovation, and brand marketing.

Puma operates "Forever Faster", a comprehensive advertising campaign that recognizes athletes who stand out by performance and personality. PUMA is promoted to be the world's fastest sports brand by being advertised in subway stations, signboards, TV commercials for trains, TV commercials, print advertisements and outdoor work in some of the world's major cities. Da Silva, the golfer 's Geoffler and Lacey Thompson, and the Ferrari F1 race team, always recognizing the players who highlight performance and personality, such as Usain Bolt, Football Idol Mario Balotelli, Sergio Aguero and Mata Vieira. The event is online at puma.com/ForeverFaster.