Jones Blair Company

Introduction The paint industry in the United States is very large, competition between painting companies is intense. Jones Blair sells paint and miscellaneous goods in more than 50 countries In order to understand Jones Blair's customers, it is necessary to break down and build a potential buyer base to build the market. Market subdivision Jones Blair's market is divided into two groups, Dallas - Fort Worth and Fort Worth except Dallas. In these two areas there is a contractor, a professional painter, a family of DIY, but since the number of contractors is very small, we will not pay attention to this.

Jones Blair is competing in 50 counties in Texas, Oklahoma, New Mexico, and Louisiana. Their main commercial and financial center is in the eleven metropolitan areas of Dallas - Fort Worth. Jones Blair Company is a privately held company that manufactures and sells coatings under the Jones-Blair brand. For the most part of the mature paint industry, $ 10 billion is the foundation for building paints, annual growth is expected to be comparable to the general inflation rate over the next few years. Over the past decade, the annual turnover of the US dollar has grown at a rate of 4% per year. Even if R & D expenses and labor costs increase, the company has been very successful in maintaining profit margins. Several local paint manufacturers competed successfully with paint manufacturers who distribute their products nationwide. Market segmentation

Jones - Blair sells coatings and related products in certain states in the south of the United States. JBC's Alexander Barrett president is trying to determine the company's best marketing strategy in an environment where paint demand is decreasing. Not only is the demand diminishing, the company is also faced with intensifying competition with state-owned companies with the ability to sell coatings on a large scale such as Kmart, Wal-Mart, Home Depot. The paint industry is divided into three parts: construction paint, OEM paint, special purpose paint. Currently Barrett is facing to maximize marketing efforts to make the most contribution to the field of paint for building.

Promotion: Jones Blair's advertisement can improve customers and attract more attention to the DIY segment in the southwestern United States. This is basically the purpose of the Executive Council, advertising has been shown to raise awareness, and consciousness is an important element in most consumer purchasing decisions. Location: The company sells its products through 200 independent paint shops, sawmills, hardware shops. With the expansion of advertising, Jones Blair can expand the marketing scope to connect with more consumers, especially in the southwestern United States. Price: Current advertising costs are nearly doubled ($ 360,000 + $ 350,000). Advertising is the best way to place ads on untouched locals. Products: Building paints and miscellaneous goods in the southwestern United States of America