Jones Blair Company

Problem identification Jones Blair is a small paint (paint) manufacturer in the southwest United States of America. The company 's facilities and headquarters are located in Dallas, Texas, and the majority of its work is done in 11 counties in the Dallas - Fort Worth region and in Oklahoma, New Mexico, Louisiana. Currently, the company sells high quality building paints and accessories to various markets. The company also sells OEM materials to domestic and foreign customers. Jones Blair is currently looking for a solution to sell building paints and miscellaneous goods.

Jones Blair is competing in 50 counties in Texas, Oklahoma, New Mexico, and Louisiana. Their main commercial and financial center is in the eleven metropolitan areas of Dallas - Fort Worth. Jones Blair Company is a privately held company that manufactures and sells coatings under the Jones-Blair brand. For the most part of the mature paint industry, $ 10 billion is the foundation for building paints, annual growth is expected to be comparable to the general inflation rate over the next few years. Over the past decade, the annual turnover of the US dollar has grown at a rate of 4% per year. Even if R & D expenses and labor costs increase, the company has been very successful in maintaining profit margins. Several local paint manufacturers competed successfully with paint manufacturers who distribute their products nationwide. Market segmentation

Jones - Blair sells coatings and related products in certain states in the south of the United States. JBC's Alexander Barrett president is trying to determine the company's best marketing strategy in an environment where paint demand is decreasing. Not only is the demand diminishing, the company is also faced with intensifying competition with state-owned companies with the ability to sell coatings on a large scale such as Kmart, Wal-Mart, Home Depot. The paint industry is divided into three parts: construction paint, OEM paint, special purpose paint. Currently Barrett is facing to maximize marketing efforts to make the most contribution to the field of paint for building.