Join The Conversation with the Customer

Customer engagement is an important element in today's marketing environment. Most companies know the importance of online interaction. The rapid growth of social networking sites creates unique opportunities for dynamic real-time communication between the brand and its customers. Amazingly, most companies are not "participating in conversations" and they miss the benefits of this powerful marketing strategy. Recent research by Econsultancy found that companies that are actively participating in the social networking revolution It is only 10%.

Award-winning brands will participate in conversations on customer interaction channels. This also provides the opportunity to expand with the client, not personally. This not only reduces the cost of customer service but also tells customers how the problem solving process works. Someone asked, is not there a compelling element here? Some people may say this, but what I see is different. I grew up in a very open family, and opening is one of my most important values. Secondly, in every work in my adulthood, I have met with my boss and asked for cruel, sincere and constructive feedback. In my opinion, listening to feedback is the best way to improve. Therefore, this is not just a business idea, it is my DNA extension.

Dialogue with customers is very important. When we started thinking about ideas for retail analysis, we did not even even talk to customers in fact - only consultants, professors and friends. We accidentally recognized our idea. The only important opinion about ideas (at least in the short term) is your customers. The good framework I want to chase now is at least 27 conversations per idea - 20 times with potential customers, 2 times with domain experts and 2 times with "master". A domain expert is a person working in the industry you are selling, or a person you are making. Master is a senior expert who is in charge of long-term strategic macro recommendations such as reliable advisors and investors.

Dialogue is an all-in-one tool that combines all these interactions in one place. Therefore, I do not want to know why today's seventh user reinterpreted my challenge. Using conversations, the account team can be useful to anyone, anywhere, anytime. Ticket: We also need a system to manage the inflow of requests from customers. All tickets are designed to meet the customer's expectations - and they become even more frustrating for the day. When asking for customer service support, 90% of consumers think immediate action is "important" or "very important". 72% of consumers define an "immediate" response as a response within 30 minutes. With tickets you can respond to customer's request in a structured and timely manner.