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Guns and Butter is produced by Bonnie Faulkner, Yarrow Mahko, Tony Rango. You can visit gunsandbutter.org, listen to past shows, comment on the program, or join our e-mail list and receive newsletters containing the latest programs and updates. Please email faulkner@gunsandbutter.org. Follow #gandbradio on Twitter.

The wonderful e-mail newsletter is like a company's ATM. Insufficient e-mail communication can lead to CMO's sleepless nights and CEO's angry meeting. Perhaps your newsletter belongs to the second category. In addition to increasing email subscribers to email newsletters, increasing the quality subscribers is at least a worthwhile adventure. - Your participation rate is very low. Please click here to see the average of your industry. This should be self explanatory, but if you have a large number of e-mail subscribers who do not actually do anything, you can make changes to the newsletter. Because these people are very concerned about registration (they do not cancel subscription), they are not enough to click

The reliability of average e-mail communication has declined over time, and the open rate has declined steadily since the mid-2000s. As with Internet advertisements, the user's inbox is filled with newsletters everyday. Many of them do not forget to register or to forget canceling subscriptions for a long time. This provides a unique opportunity for a well designed email newsletter. Readers are tired of non-personal email communications and the value of these communications is higher than the value they offer. A successful e-mail newsletter is a value delivery mechanism for its readers and acquires impressive openness and clickthrough rate as a proof of this capability. These briefings are more than just newsletters: they are invitations to join the community and are part of the community. When you sponsor these newsletters, your sponsor is more than just "This newsletter is offered to you by someone." You are joining the reader community at their leadership invitation.