Jet Blue Strategic Management

Executive Summary JetBlue was founded in 1998 by David Neeleman and is the youngest airline in the United States serving 35 destinations, including the Caribbean and the Atlantic. JetBlue's key strategy and competitive advantage is to maximize its labor productivity, high quality service and innovation, affordable, low cost ticketing system and efficient aircraft use. JetBlue is a low cost airline that offers a high level of customer service using a differentiated approach.

JetBlue has become a colorful and fun filled airline. Designated as a low cost airline (LCC), it is called "Value Player". In order to evaluate Jet Blue's strategic competence, Jet Blue's external analysis and internal analysis is completed so that you can understand Jet Blue's competitiveness. Let's learn about Jet Blue's internal capabilities and external opportunities to understand the strategic capabilities of SWOT analysis. By carefully analyzing the strengths and weaknesses and assessing internal competence, the external environment informs us of opportunities and threats. In addition, PESTAL analysis is designed to evaluate the external environment carefully. After that, competition analysis was carried out using the Porters 5-force model.

External analysis is one of the strategic management processes for analyzing the external operating environment of an organization. The purpose of the external analysis is to investigate the strategic opportunities and threats in the organization's operating environment, which will affect how the organization's mission is fulfilled (Hill and Jones, 2009). In the external environmental analysis, we need to analyze the overall environment of the industry where the business is located (whether the industry is developing steadily, what is the industry's current macro environment?). By investigating the external environment, companies can identify the opportunities and threats they are active in the market and know the actions they have chosen.

Strategic management is a resource that manages the organization to achieve organizational goals and objectives. Strategic management involves setting goals, analyzing the competitive environment, analyzing internal organizations, evaluating strategies, and initiating management throughout the organization. Essentially, strategic management involves identifying how organizations are accumulating over competitors, whether within an organization or from competitors, to identify opportunities and threats to the organization It is included.