Jet Blue Airways Analysis

JetBlue has built a solid and growing customer base by becoming the industry's biggest success story with discount airlines that are rapidly growing, taking advantage of its strong customer service and low fares. CEO and director David Nielmann founded JetBlue in 1999 and since his founding in 2000, his last airline Morris Airlines was brought in by the founder of Southwest Airlines, Herb Kelleher. He signed a five year non-competing agreement and no longer launched another airline. Kelleher hired Neeleman in the Southwest, but he was dissatisfied with the structural environment he could not control (Essence Essentials p. 78).

This is an example of how Jet Blue Airways works effectively with organizational development. In the unpredictable environment of the airline business, Jet Blue has established a partnership with the Organization Development (OD) team and the JetBlue University (Airline Intensive Learning Group). From then on, the center of the airline's System Operation Center (SOC) is central to effective decision-making, communication, teamwork and leadership, ensuring that passengers meet and exceed customer needs (Dennnison, 2007). This case study covers the general model of four planned changes to entry and contract, diagnosis, planning and implementation, evaluation and institutional changes (Cummings & Worley, 2009). All applied interventions were carefully studied as they explain the diagnosis of JetBlue operation

JetBlue has become a colorful and fun filled airline. Designated as a low cost airline (LCC), it is called "Value Player". In order to evaluate Jet Blue's strategic competence, Jet Blue's external analysis and internal analysis is completed so that you can understand Jet Blue's competitiveness. Let's learn about Jet Blue's internal capabilities and external opportunities to understand the strategic capabilities of SWOT analysis. By carefully analyzing the strengths and weaknesses and assessing internal competence, the external environment informs us of opportunities and threats. In addition, PESTAL analysis is designed to evaluate the external environment carefully. After that, competition analysis was carried out using the Porters 5-force model.

Before proposing British Airways' strategy, it is important to analyze the macro environment of British Airways. For this reason, PESTEL analysis has been completed and external factors are emphasized to influence the company's business, the opportunities it should take, and what can be handled at the same time. To ensure the safety of passengers, BA needs to strengthen its security approach according to the needs of the Department of Transportation (DFT) (BA Plc Memorandum, 2005). In order to function properly, it is very important to comply with the rules and regulations of the European Airlines Association (Buyck, 2010).