Jeans: A Reflection of American Values

Jeans: Discussion about American values ​​When Levi Strauss and Jacob Davis patented the patented rivet processing method on May 20, 1873, they did not know that they created the American heritage. In the early 1900s ("Levi Strauss & Co. Timeline"). Nonetheless, since creation, jeans have long been a symbol of various emotions in the United States: romanticization of Western America, anti-cultural social rebellion, contradictory concern of individuality.

According to Peter Beagle his book "American Denim: New Folk Art", it can be attributed to the fact that the popularity of jeans can be regarded as accepting independence, freedom, and equality of American democracy . Some Americans think that jeans are uniforms of citizens. Blue jeans evolved from casual wear to casual wear related clothing. Original work clothes have become one of the "hot" products in today's consumer market.

Jeans: Discussion about American values ​​When Levi Strauss and Jacob Davis patented the patented rivet processing method on May 20, 1873, they do not know that they were producing the American heritage did. In the early 1900s ("Levi Strauss & Co. Timeline"). - Classification of three NFL teams based on attitudes National football league was formed by merger of two domestic alliances decades ago. Super Bowl is a traditional season end event complementing the national championship. Each national team starts with the original league. The number of active teams in NFL is not the same as longr.o. Professional soccer game is a big business, you can earn high profit.

Levi Strauss & Co. That is an American company known for that jeans. The company was founded in 1853 and is based in San Francisco, California. Levi Strauss, born in Bavaria, moved to San Francisco in a rush hour and started a dry matter project. He sold clothes, boots and other items to a small retail store in the western United States. In 1872, tailor-made John Davis of Reno, Nevada, in collaboration with Levi Strauss, created and obtained a patented overall made from a brown cotton duck and genuine blue denim. On May 20, 1873 the US Patent and Trademark Office granted invention patents of Levi Strauss and Jacob Davis. This is blue jeans, previously called "XX". was born. The Two Horse logo tells of the wonderful power of Levi's® clothing. The logo was first placed in a leather patch of "XX" jeans in 1886 and still in use today. In 1890, the original "XX" blue jeans was given an iconic batch number 501®.