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New third-level content designed to meet the advanced needs of complex scholars
Britannica Online is a website that has more than 120,000 articles and is regularly updated. There are daily features, updates, links to New York Times and BBC News. As of 2009, approximately 60% of Britannica's revenue comes from online business, of which about 15% comes from subscribing to consumer websites. As of 2006, subscriptions are available annually, monthly or weekly. Special subscription plan for schools, universities and libraries; such institutional subscribers form an important part of the Britannica business. Since the beginning of 2007, Britannica was able to obtain articles free of charge if it links to a hyperlink from an external website. Non-subscribers can receive pop-ups and advertisements
Since 1936, articles in the UK have been regularly revised, at least 10% of which are revised annually. According to Britannica's website, 46% articles have been updated over the past three years, but according to another Britannica web site, 35% of articles have been updated. The alphabetical order of Micropædia and Macropædia articles follows strict rules. Although diacritical marks and characters other than English are ignored, numeric inputs such as "1812, war etc" are arranged in alphabetical order as if figures are written ("18, 12, war"). Articles with the same name are sorted first by person, sorted by location, and sorted by object. Because the rulers of the same name are listed alphabetically by country, then chronologically, French Charles III preceded British Charles I and was listed as the ruler of England and Ireland in the UK.