Investigating Determinants of Compulsive Buying of Youth in Pakistan

Consumer forced purchase is an important research field for consumer behavior research. The purpose of this research was to explore the meaning of mandatory purchase of relationship between sex and age. Furthermore, the impact of factors (expense trends, compulsory driving, sensations of shopping and spending, expenditure of dysfunction, guilt after purchase) on forced purchase has also been identified. The main data of this research comes from the questionnaire conducted in the three cities of Pakistan.

Compulsive purchasing is a chronic repetitive act that is a major response to negative events and emotions. When forcing buyers to stick to purchase, their behavior becomes a reaction of negative emotions, which leads to a decrease in the strength of negative emotions. To stimulate or mitigate negative emotions is the most common result of forced purchase. Many studies investigated the relationship between compulsive purchase and anxiety, and some studies used the Spillberger trait anxiety scale.

A study to investigate the relationship between mandatory purchase and anxiety and compulsion of online shoppers

Compulsive purchasing is the result of dysfunction in any or all processes of genetics, family of origin, psychological causes, and social aspects. The difference between mandatory purchase and functional purchase is that these products are not purchased with basic value, but rather are a negative result due to denying behavior, which adversely affects individual lives (Krych , 2009). It is suggested that the socio-cultural environment is one of many elements that will help create brute buyers. People's perception of appropriate and inappropriate behavior is based on social, cultural and personal norms. In the socialization process, what consumers learn is accepted and unacceptable. If a person's socialization process is dysfunctional, that is, if a dysfunctional action imitates an individual, that person "grows" and the behavior of the dysfunction is considered "normal".

According to previous research there are many factors that can contribute to this phenomenon. Therefore, this study focuses on several factors that contribute to the extensive purchasing behavior of the student, focusing on self-esteem, prices, and attitudes towards students' money (power, anxiety, and distrust) Examine you. Mandatory purchasing behavior Making buyers always have strong emotions is related to purchasing motivation, such as when self-esteem is low or when feeling negative. Compulsive purchasing trends are found to have a significant negative correlation with individual self esteem. DeSarbo and Edwards (1996) point out that low self-esteem is related to obsessive purchasing behavior. This means that individuals using purchases to compensate for self-esteem are more likely to generate forced purchases.