Integrated Marketing Communication Plan for Nokia

Executive Summary The following report explains Nokia's integrated marketing program in the UK. This program includes media planning, segmentation, IMC's strategic and tactical planning, and evaluation. The main objective of this program is to expand Nokia's consumer base, build Nokia's brand value, target audiences that target it, and effectively influence customers' brand value while influencing sales It is to tell. The program is designed to ensure the greatest benefit of Nokia's marketing approach.

Integrated marketing communication is a comprehensive planning process that focuses on integrating communication areas, creative execution, media, time and stakeholder information. An integrated approach to planning and implementing a marketing approach has become the primary method used in enterprises and is described as a paradigm shift. IMC will unify and coordinate the organization's marketing communications and promote consistent brand setup. Adjusting brand communication will make the brand more reliable and looks healthy. Because different messages are not mixed, they are seen as "whole". The IMC's perspective focuses on "overall picture" of marketing, advertising and publicity.

The marketing communication plan is derived from the marketing plan and is part of the latter. Establish IMC goals to achieve marketing objectives. In the IMC program, we selected the appropriate communication tools, integrated them, planned with media and messaging, and distributed the communication budget to various tools. Printing advertisements in magazines - printing is one of the oldest and most respected advertising media, a very rewarding medium. To run ideas on media, you need a variety of skills, including creative writing, visualization, and design. The main idea behind print ads is to attract customers and provide them with the best knowledge.

According to the definition of the American Advertising Agency Association, integrated marketing communication is the concept of a marketing communication plan that recognizes added value of integrated program (Elliott, 2012, P: 491). On the other hand, integrated marketing communication covers the range of advertising, publicity, public relations, direct sales, CI, packaging, media and all other communication activities, and investment marketing activities. On the other hand, companies can communicate information to customers in a unified way. The core idea is to communicate with customers based on the customer's business, to meet the value of customer needs, to determine the company's unified promotion strategy, and to coordinate the use of various communication tools. Use various communication tools to enable companies to enjoy the benefits of low cost and high sales promotion climax