Innovation Report For Instant Coffee

Instant coffee or soluble coffee is a liquid form beverage made from coffee that can be quickly restored by adding water and has been a popular product for decades (Allwords, nd). People are used to drink instant coffee and some people do not even know that the taste of fresh coffee is due to at least one manufacturer's taste test (Stacey, Blachford & Cengage, 2002). The instant coffee innovation seems to make a big contribution to the economy and people's daily life.

Instant coffee Instant coffee is a package of pre-manufactured coffee powder that can be made simply by pouring hot water into the mixture. These coffee powders are obtained from freeze or spray drying of coffee grounds. This is by far the fastest way to make a cup of coffee, but the coffee flour used is usually much cheaper. As a result, coffee is very old and has little inherent characteristics.

Instant coffee or soluble coffee is a liquid form beverage made from coffee that can be quickly restored by adding water and has been a popular product for decades (Allwords, nd). People are used to drink instant coffee and some people do not even know that the taste of fresh coffee is due to at least one manufacturer's taste test (Stacey, Blachford & Cengage, 2002). - As everyone knows, Starbucks is expensive, not only the coffee the company sells but also its position. In today's developing countries, Starbucks represents a status symbol that separates wealthy consumers from the masses, especially on the Asian continent. A cup of Starbucks Cappuccino costs more than $ 6 in China and is even more expensive in other developing Asian countries, but it may be half the price of America with the same one cup of coffee.

Today, the coffee around us is everywhere. You can easily find it in restaurants and cafés such as Starbucks Coffee, Coffee Beans, Old Town White Coffee and so on. In addition, instant coffee is being introduced by coffee manufacturers, as consumers, especially labor and students, consume more conveniently. According to Miller (2009) report, Starbucks Coffee CEO Howard Schultz said it is reforming its product line and reforming its product line by advertising its new product, instant coffee. Many people are enjoying instant coffee at home. However, this convenience is not a major factor affecting consumer preferences for the coffee brand they are about to buy. The reason is that as coffee makers and retailers apply instant coffee, this is no longer a competitive advantage for coffee brands.