Innocent Smoothies Are Coming to Japan

Introduction Innocent is a mature smoothie and health food company in the UK market and has succeeded in entering various markets of the EU. As cooperation with the global brand of Coca-Cola is increasing, Innocent is in a leading position in the global expansion of new markets. Based on research and theoretical analysis, this report points out the advantages and potential risks of entering a particular market in Japan. In the initial survey, Japan was one of the most health-conscious countries in the world, and Japan was the first choice since Japan has the lowest obesity rate.

Innocent: Innocent was founded by Richard Reed, Jon Wright, and Adam Balon. Fruit smoothies are the main products of innocence, they have various flavors. Innocent also produces a super food smoothie called super food. Because Super Smooth contains certain nutrients. Especially you can make smoothies for children and orange juice. Innocent is the leader in the UK fruit smoothie market, accounting for 71% of the market in the £ 169 million market, with a growth rate of 44%. Placing recycled plastic bottles on the shelf is the first company in the world. An innocent brand image represents a simple, fun, and carefree lifestyle that is reflected in promotions and packages (Bokaie n.d.).

Innocent began selling smoothies at the music festival in 1999. (Innocent, 1999) It starts with a smoothie and extends to foods for juices, juices, juicy water. The name Innocent comes from the main features of drinks, they are pure, fresh, and pure. (Cheesman, 2007) In 2009, Coca-Cola Company acquired 18% of the shares from Innocent, then Coca-Cola reached 58% in 2010 and over 90% in 2013. (Price, 2013) Since the agreement with Coca-Cola, "Innocent people have prospered, we doubled the size, increased the social and environmental standards of fruit cultivation, more natural to more people in Europe "He donated millions of dollars to British charitable organizations" (Innocent, 2013), (mintel, 2013) Innocent has donated millions of dollars in Britain and Europe With the number one smoothies brand in the region, its products are sold to this area. (Williams, 2014) Currently, Innocent is available in the UK and 14 other countries