Initiative - Hyundai Kia, Kia Soul "A new way to roll"

Initiative and Kia will target unknown Soul models targeting non-automotive activations leading to trends (including music and Xbox). In order to tell the taste maker about the product release, Kia became Pandora 's first automobile advertiser and became iMeem of iPhone and Google Android. The company sponsored the Flavorpill section called "what is innovation" focusing on art, music, movies and technology. At the time of release, Soul was the exclusive sponsor of Microsoft Xbox E3 and was released in large quantities through Guitar Hero, Scene-it, and other in-game advertisements in the game. This car also has a big impact on custom games for Facebook and iPhone. As a result, this year 16,000 cars have won the competition

Initiative: Vice President, Group Account, Rabibemanian, Digital Supervisor, Becky Crawwick, Senior Digital Planner, Brin Downy

Hyundai and Kia are the mainstay of the Hyundai Motor Group, the fifth largest automotive group in the world. Because of the weak overall market environment, Hyundai's automobile sales in 2013 declined in Europe, but his brother Kia Motors Corp. succeeded in increasing its presence in the continent (The Korean Herald, 2014). For example, consider Kia's business in Europe. Since 2008, Kia Motors has achieved sales growth every year in Europe, and its market share has increased from 1.7% to 2.7% in 2013. This success is often related to the overall downturn of the market and is a tribute to Kia's design, product scope, quality and assurance. Since Kia 's executives are planning the future, we need to wonder how the economic situation will affect Kia' s future performance in Europe. As national inflation rates and interest rates rise, it will be more difficult for consumers to buy new Kias.

Kia Motors America is accelerating the use of new marketing methods by some automakers. Kia Soul shuffle 's Grand Slam campaign created by David and Goliath will promote potential buyers and allow Kia to' promote consumers, give power and communicate. ' George Haynes said. In Kia Motor America. In this event you can have your own videos posted, including dancing on Kia's music favorite mascots, soul hamsters, Kia Soul's YouTube channel and Facebook channel to win prizes.

Initiative and Kia will target unknown Soul models targeting non-automotive activations leading to trends (including music and Xbox). In order to tell the taste maker about the product release, Kia became Pandora 's first automobile advertiser and became iMeem of iPhone and Google Android. The company sponsored the Flavorpill section called "what is innovation" focusing on art, music, movies and technology. At the time of release, Soul was the exclusive sponsor of Microsoft Xbox E3 and was released in large quantities through Guitar Hero, Scene-it, and other in-game advertisements in the game. This car also has a big impact on custom games for Facebook and iPhone. As a result, this year 16,000 cars have won the competition