Industry and External Environment Analysis

Introduction The task of this task is to complete a competitive analysis of the two major competitors in the selected research industry. The field chosen by the researcher is the car wash industry. Unlike many industries, the car wash industry has no name for major players or franchises that dominate the country. Unlike other automobile related industries such as oil change (quick oil change), tires and batteries (Goodyear), auto parts retailer (NAPA), these types of celebrities do not wash cars of celebrities, There is a place. Industry participants

The following report details the UK grocery retail industry in detail focusing on its external environmental analysis and industry analysis structure. Specifically, we analyze the external environment of the industry using the PEST model and consider regulatory issues that contribute to the formation of such a retail environment. In addition, Porter's structural framework attracts the competitive environment in the UK grocery market, especially the large food chain. The food industry in the UK is huge and influential. There are about 91,509 grocery stores in the UK, and about 3 million people work in this industry. In addition, purchasing foodstuffs accounts for the majority of total consumption expenditure. According to the IGD of Food and Food Distribution Analyst, the UK grocery industry's total revenue is now worth £ 150 billion a year, but it is expected to rise to £ 170 billion by the year 2013 1).

External analysis has simple environmental analysis (PESTEL analysis) and industry analysis (analysis by Porter's five powers). We can explain the competitive environment of the industry and how the company uses external factors to make money. The coffee industry faces various types of political and legal pressures. Coffee companies import coffee beans from various countries, each country has its own tariff and customs restrictions (Datamonitor, 2010). On an international scale, these companies have to learn more about political turmoil and policy change, learning expertise on how to import beans from each country. From the viewpoint of legal factors, the coffee industry faces a tough international agreement on environmental policy, such as strict requirements on recycling of enterprises. These environmental requirements will affect the cost of the coffee company.