Industry Analysis: Kia Motors

History In 1944, Kia Motors Co., Ltd. was founded in Seoul, Korea and is a manufacturer of steel and bicycle parts (Kia.com). In the early 1950s, the company officially changed its name to Kia Industries and began manufacturing Korea's first bicycle (Kia.com). In 1957, Kia began manufacturing Korea's first scooter C-100 (Kia.com). Korea's first track K-130 was released in 1962 (Kia.com). In 1971, the four wheel truck Titan (Kia.com) was manufactured. In 1972, Kia established a Kia service company

Kia Motors has been established as the sole manufacturer of military vehicles designated by the Korean government since 1976. Kia currently approves the KM 450 Kaiser Jeep M 715 for the Korean army. Kia is also the owner of former Asian automobile factory in Gwangju.

Kia Motors America Inc. (KMA) is the US sales, marketing and distribution division of Kia Motors in Seoul, Korea. KMA is headquartered in Irvine, California. KMA offers all kinds of cars through more than 755 dealers nationwide. In 2008, KMA increased its market share in the United States for 14 consecutive years. Kia opened its first Kia Motors factory in West Point Military Academy in November 2009 - Kia Motors Manufacturing Co., Ltd. As of December 2011, the plant is producing the 2012 Kia Sorento crossover and the 2012 Kia Optima sedan.

Founded in 1944, Kia Motors (KMC) is the oldest automobile manufacturer in Korea and is now a subsidiary of Hyundai Kia Motors Group. More than 1.5 million automobiles are produced each year in 13 manufacturing and assembling operations in 8 countries. These products will be sold and repaired through a network of distributors and distributors covering 172 countries. Today Kia has 40,000 regular employees worldwide and annual turnover is over $ 14.6 billion. Kia's brand slogan is "power of surprise". From August 2009 to December 2012, the company was led by Hyoung-Keun (Hank) Lee.

Kia Motors Europe (KME) is the European sales and marketing department of Kia Motors Corporation (KMC). Since the first half of 1991, we sell cars in Europe. In 2007, KME moved from the old Hauptstrasse 185 Eschborn (near Frankfurt) to a new dedicated facility near Messe in the center of Frankfurt. From 1995 to 1999, Kia Motors produced the right-and-left drive model of the first generation Sportage SUV at the Kalman factory in Osnabruck, Germany. From 1999 to discontinuing production in 2003, all Sportage products were returned to Korea. When Kia was launched in Europe in 1991, it sold Pride supermini first - the modified version of Mazda 121 in the late 1980s. In 1999, the name of the instructor reserved for the car (sedan) has been changed, but the hatchback has been renamed Shuma.