This content is available through online browsing (free) program dependent on page scan. Screen readers can not currently scan, so please contact JSTOR user support for access. We will provide PDF copy of your screen reader
The automotive industry is a major industry in the European economy including a small number of automobile manufacturers, and about two-thirds of the products are outsourced to a large number of independent suppliers. Products include automobiles, light trucks and trucks, buses and coaches, medium and heavy trucks, motorcycles, and agricultural and forestry tractors. Many M & A are always customs of the automobile industry. Currently DaimlerChrysler, Volkswagen (VW), BMW, Ford Europe, General Motors (GM) Europe, Renault, PSA (Peugeot - Citroen), Fiat and Porsche include the major automobile industry of the European Union. In addition to them, there are many small manufacturers, except some Japanese manufacturers of EU production facilities.
The major industries of airlines in the European economy and the liberalization and deregulation of the European market are being promoted by many SMEs but recently the model of low cost airlines has widespread from the US to Europe It is. The opponent adapts the business model to this market. Air France - KLM is also trying to adopt this strategy. In this article we will analyze the general and specific environments including customers and suppliers, using PESTEL and the concept of stakeholder theory and corporate social responsibility (CSR).