India's Consumer's Perception of Corporate Social Responsibility

"Empirical research on corporate social responsibility (CSR) of consumers in India" attracted increasing attention from administrators and researchers in recognition of consumers' recognition and corporate social responsibility (CSR) It is. Most of the research was done in the context of developed countries. That meant developing cognitive research on corporate social responsibility among consumers in developing countries like India. This survey explores consumer perception of Indian corporate social responsibility.

"My doctoral studies concern consumer perceptions of corporate social responsibility (CSR)," Magdalena says. "We conducted qualitative interviews with administrators and consumers to better understand consumer perceptions of corporate social responsibility, I have mentioned McDonald's over and over and this theme This is the beginning of the story ... "In my doctoral studies, I interviewed McDonald's CSR manager in Austria," Mr. Magdalena says the result of the investigation is very embarrassing Interestingly, we added another point of view to the incident, so we listed the manager as 'Christopher Meyer' in the incident.If imagining that the student will be the leading role, the possibility that the student will understand the subject Looking at the target from various angles and entering the roles of other people is always superior and useful.In addition, this makes the incident more interesting, I think that also would help the class discussion with.

The purpose of this paper is to investigate the relationship between consumer brand and consumer behavior about loyalty for organizations investing in social responsibility and willingness to pay high price. Looking back on literature on corporate social responsibility (CSR), corporate social responsibility, corporate financial performance, there are several questions. Do consumers understand company efforts in social and ethical activities? If so, are consumers willing to pay higher prices for products and services created by these social and ethical activities? Are consumers loyal to these companies?

Community Amazon maintains a corporate social responsibility program for the community. These stakeholders are very important because they affect consumer's awareness of goods and services. Community benefits include development support by education, medical care, environmental protection, etc. The company addresses these issues primarily through Amazon Smile of the community support department. For example, through Amazon Smile, a certain percentage of sales will be donated to the charity selected by the customer. This approach allows Amazon's CSR strategy to respond widely to community interests and become a key stakeholder group in online retailing.