Improving China's Image Through Advertisement

2 Creating advertisements to create a powerful brand image Research Question 2: Can China create international advertisements that contribute to improving global image and utilizing soft power? Marketers and economists clearly define that successful advertising campaigns can localize to the target audience and deliver information online to their respective communities. Advertisements usually sell more "concepts" of ideal purpose - concepts may be slightly different or quite different between countries, but its importance is undeniable.

Image-based advertising 1. Image-based advertising is a form of communication designed to attract customers through the attraction of visual elements. These visual-based elements refer to the text of the ad, the image it depicts, the colors used, and so on. Ad text can be appealing to viewers in a variety of ways. In fact, it has a big impact on the audience. In other words, the meaning of the text, the message to be conveyed ... Introduction I have completed the gender analysis of the Givenchy perfume advertisement advertised in the VOGUE magazine. The advertisement achieved the target audience and created the best design to represent the content of the product. Perfumes are attached not only to the first target audience women, but also to other audiences such as female boyfriends, husbands, men who are following women.

Today's advertisement continues to imagine the "ideal" image to the audience. According to media reports, "ideal" women have thin or thick, long hair, sunburned skin, thin eyes, and blonde hair for an hour. The purpose of many advertisements is to make women fight for images of their bodies. Some people will focus on making their audience so self conscious to promote their business. Visual platforms such as Facebook, Instagram, Snapchat provide tools to allow teenagers to compare with others with outward approval. Researchers say the most vulnerable users are users spending time publishing, commenting, and comparing photos.