Improve your ads relevance score

The relevance score is related to the relevance of the ad to the target audience. The two main factors that can be used to improve the relevance score of an ad are ad targeting and creatives. There are several points to consider.

What is specific to targeting - If you're targeting a broad audience, such as 18-25 year old men and women, ads are not necessarily relevant to everyone. We will consider using a custom viewer to narrow down the audience by location, age, interest, and behavior and reach relevant audience

Consider the image and information of the advertisement. Consider how advertising messages and images (or videos) resonate with viewers. Imaging / video is more convincing than text, so focusing first is an improvement. Also, make your information simple and related to the content you advertise.

Update your ads - As time goes by, the audience who responded positively to advertising may get bored with it. When your ad relevance score goes down, try creating another ad with new content for your audience.

Learn from testing - Show different advertisements for the same audience or display the same ad for different audiences. You can find patterns of existing advertisements, such as which ads have the highest score, what they are in common, and gain insight into what is functioning.

Avoid using aggressive and misleading content - Aggressive content can attract people's attention, Facebook can lead to bad experiences

Relevance scores are simply additional points of data and should not be main indicators. You should always focus on core advertising goals (eg conversion, app install).

Try ad rotation with different ads on the same audience or by showing the same ad for different audiences. Once completed you need to learn from ads. Optimize ads to improve Facebook relevancy score. Looking for models to make ads successful, what are they in common with? Write down what you learned to begin launching a new campaign. If your targeting is not specific enough, narrow your targeting area of ​​the audience using age, interest, and custom audience and reach reaching the relevant audience. If you'd like to know more about targeting, I've created a targeting white paper that explains how to target the right audience.

In order to raise the relevance score, you should really consider who the target audience is and how to access the target audience. From there you can update ad text, images and targeting. The A | B test (and optimizing your campaign to show the best performing ads) is a great way to see which ad has a high relevancy score. We can also choose which gender to target, so we recommend you to check which gender should be the most targeted for the previous ad (or general post). And do not forget to target users with specific interests related to your business or industry.

The metric associated with the relevance score. The relevancy score of Facebook advertisement is based on favorable interaction with the advertisement (like likes, comments, sharing, clicks etc) and negative interaction (hide advertisements, users leave negative comments etc. ). The relevance score itself does not determine the placement and bidding of the ad, but the elements that make up the relevance score are fine. Postings with higher engagement will improve placement. This will be reflected in the relevance score. Therefore, the cost of CPC is reduced. As such, the correlation score does not determine advertising costs, but it is a measure of the health of the campaign and can be used to measure bids. Careful targeting and related ads can help this. We recommend that you pause and adjust the campaign with irrelevant scores.