Impact of Sexual Appeals on Attention Getting and Memory

Part I: Influence of Sexual Attraction on Attention and Memory Throughout the first part, we attract consumer attention and demonstrate the use of nudity in advertisements to claim the memory effect. . 1 From the theoretical point of view that attracts consumers' attention, the persuasive process is strongly influenced by attracting consumer attention (MacKenzie, 1986).

"Advertisement research shows that sexual appeal is concern, arousal, influence induction, and remembrance" (Reichert, Heckler and Jackson, 2001, p. 14). However, although studies have demonstrated that sexual appeal attracts attention to advertisements, they often do not have corresponding advantages of brand information processing. Although the use of sexual appeal in brand advertising has not been proven to be effective, it may be beneficial to use them in social marketing. "From a social marketing perspective, sexual appeal can be beneficial as it can draw attention in saturated media environments and induce ideal information characteristics" (Reichert, Heckler and Jackson , 2001, p. 18).

Since sex is an important part of human experience, it is not surprising that it gains attention. It is also the job that attracts sexual desire, to attract people's desire for economic stability or family happiness, that is why advertisers do this. However, as advertisers benefit from sexual orientation, controversy begins. For example, few people suffer from the preference image of beautiful people, but anger will always follow after the taboo advertisement of toys.

The most common way to focus attention on advertising is to use a creative design like sexual appeal. Creative design is used not only to attract attention but also to "make advertisements fun and attractive" to register and remember messages (Heath, 2001). Sexually oriented advertising is widely cited to attract consumers' attention (Alexander and Judd, 1978, 1961; Richman and Hartman, 1982). Waking up is considered a form of consumer motivation. Sexually exposed advertising indicates that if the stimulus used is too clear it results in a loss of cognitive ability that can be used for information presentation (Engel et al., 1995). As a result, consumers will focus on sexual appeal rather than other elements of advertising, such as the products or messages the advertisement is about to convey. Perceptual filtering theory explains this research