Impact of Fast Food on Children and Adolescents

Through Eric Sc ​​Hlosser's book "Fast Food Country" he studied the influence of fast food on the world and how it affects consumers. Since the fast food industry continues to grow not only in the United States but throughout the world, marketing companies are constantly looking for ways to expand the crowd who are more interested in purchasing their products than other companies. As a fast food company marketer, there must be a group of people who can rely on them to buy company products.

In a fast-food study for children and adolescents in Demory-Luce (2005), he pointed out that fast food consumption among children and adolescents is increasing. Anita Goyal and N. P. Singh (2007) studied consumer perception of fast food in Indian context. They discovered that consumers in different age groups in India are not much different about fast food. This discovery will contribute to the development of the H1 hypothesis, as long as Sri Lanka and India have very similar socio-demographic and cultural features.

In the fast food countries of Eric Sc ​​hlosser, the influence of the fast food industry as a consumer on children, parents, and foreign population has a negative impact on economic success. The fast food industry is targeting many population groups in our society. Children are affected by a $ 1 billion advertising campaign created by fast food restaurants. Children can even buy fast food before making money. This is where the industry kills; by advertising young children, parents must buy goods from fast food restaurants.

Let's see the moral impact of fast food on our society. First, the fast food chain is targeting children during the promotion. For example, McDonald's not only gives kids a happy meal of toys but also hypnotism that they believe that clown food is superior to mother's home cooking. In most fast food commercials, one child is enjoying the food with his parents at the company; for young children they may not notice that what they see on television is fictional not. The American Psychological Association further explains that children can not understand not only that they can not distinguish between programs and advertisements but also that persuading the purpose of advertising is to do something to them. did. This will help you develop what you want quickly and cheaply. Children can quickly become experts seeking to deal with things, and their parents usually like them.