Ikea Communication

Effective communication of IKEA communication is the key to a successful business because everything is properly implemented, functioning smoothly and being organized well. Within an enterprise, communication takes place not only between the company and its purchasing customers, but also between them and all suppliers of stakeholders involved in the business. This includes all internal and external customers. If the selected method is applicable to the service and the receiver situation, effective communication is made.

IKEA 's communication focuses on IKEA' s catalog, website and royalty program. The catalog is printed in 28 languages, and copies of 190 million copies worldwide are distributed in 35 countries. In Europe, catalogs are available to 200 million people every year, over 300 pages and more than 12,000 products. It is distributed free of charge by shops and mail. IKEA will also post advertisements as a source of information through room magazines and the Internet. In 2005, 125 million visitors from all over the world visited the IKEA website. Global site allows access to other sites

In that history, IKEA succeeded in building a world famous brand. The most famous promotion is the product catalog of IKEA. Every year, IKEA prints a catalog and mails it to neighboring consumers in bulk to introduce the latest products. IKEA has a number of consumer websites to provide on-demand pricing and product specifications to potential customers. IKEA will promote worldwide consumer-centric television stations and promote stores and product concepts centered on the environment (IKEA.com, 2004)

• Ikea must maintain good communication with consumers and shareholders on environmental behavior. The scope of the task makes it difficult to assign this. IKEA produces journals online with prints. Such as "people and the environment", and so that the business can establish contact with various target groups, implement major television programs and radio promotions. In other words, the success factor of IKEA is caused by various theories. IKEA's business philosophy supports the expansion of the IKEA empire and its impact and value on a worldwide scale continues to penetrate. It became worldwide, but it does not forget the localization, and those strategies are being adjusted in an increasingly uncertain economic environment. Based on IKEA's existing business model, supply chain, innovative product design, and renewable raw materials, IKEA will further develop.