Humor Should Replace Sex in Media Advertising

In today's society, consumers, we are touched the media everyday. Watching the daily newspaper in just one day and then finishing the party through the television program, ordinary people can not remove the media in seemingly infinite form. In addition to presenting objective information such as local news, weather and sports, the main function of modern media is advertisement. Two effective ways to attract consumers' eyes is to use sexual appeal or humor as the focus of advertising.

The role of gender in media and advertising is affected by humor. In advertising, the role of gender is often used to promote products. There are various stereotypes for humorous advertisements for men and women. Stereotypes can lead to misuse of simplified concepts and knowledge assessment. Humor is created in two steps. The second is to experience this humor if you solve this discrepancy cognitively. When things look like normal, humor will happen and problems may break our expectations. Men can do housework with housekeeping, but women play an independent role. This will break our expectations and social norms on the role of gender. Exaggerating these gender norms is probably humorous.

Humorous charm It is very common to use humor in publicity. This approach is not very useful for convincing consumers. But more and more advertisers are realizing that they are using humor to attract consumers' attention. In many cases, humor actually points attention to items - people remember the interesting contents of ads, not advertising items. Therefore, in order for ads to be effective, the advertised product should be an interesting part.

Today's television commercial covers a wide range of topics. In order to draw attention of the audience, the advertiser must appeal to some aspect of the person, whether it is humor, emotion or gender. Usability as an attractive advertiser has the danger of making viewers uncomfortable while achieving the goal of attracting attention from other viewers. TV commercials have many examples of sexual behaviors, such as skin people, sexual movements, gestures, words. You can explore many of these ads by looking at the following ads, such as pharmaceutical advertisement, retail advertisement, fashion advertisement, and drink advertisement.