How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

Uber CEO Travis Kalanick recently apologized for the intense quarrel due to driver's price cuts. Julie Grasberg of the New York Times

George Strest, former Uber driver of Tampa, Florida said he often received notification from the company that urged him to stay on the road to earn more money. Edward Linsmere of the New York Times

Tampa's Uber and Lyft driver, Scott Webber, had been driving last year, but said it was difficult to earn money. Edward Linsmere of the New York Times

Edouver, a senior Über driver in the Chicago area, told the company and its message to the driver. "It is always trying to lead you in a certain direction" Brittany Sowacke Times in New York

In the cover story of the New York Times paper, I explained about "psychological skills" that Uber Technology used to keep driving after chasing the driver. I was told that Uber's mind control technology is a goal setting, Zeigarnik effect (that is, a flashy story that "I do not want to make the task unfinished"), even using happy and forward-looking information . The discussion of the article that Uber operated the driver is appropriate. The problem is that it hides the superiority in psychology of the Uber approach. The behavioral influences and the mechanism of gamification quoted in the article of "Times" are actually helpless servants and serve deeper evils. Like most servants, they should not be blamed.

If Uber is causing too much anger and anxiety it is not because the medal owner neglected his driver but Uber did better or worse the driver. "The economy was once seen as a temporary work for the first generation immigrants and could aggravate adverse conditions for taxi drivers who are going to work in the future." I wonder if the taxi is worse than Uber I want to step back one step from you, and pay attention to what "super" ... economic "means for Fork's future work

Superhero fonts attract investors, 4,500 employees, and Uber, who has earned $ 50 billion in appreciation, seems overwhelming. However, it is because taxi service alone is not enough for ordinary citizens to support drivers against Über. Taxis are not considered to be clean, safe, city-proven, excellent, inexpensive, suitable for all stakeholders in public transport - and as a good working tool

In the past ten years, Uber completed almost the same thing. The company uses existing technology to provide an inexpensive "taxi" just by pressing a button. But by persuading politicians the most important is Uber, a technology company that avoids being regulated like a taxi company and weakens existing taxi companies in the process. Uber's technology does not shape domestic traffic policies in countless countries - this is a political factor in the way that companies behave. Throughout history, travel innovation has to overcome political barriers, adapt to existing ideologies, and from time to time change recognition. For example, horseback riding is an old technique in ancient Greece, but not everyone can get the cost of rearing and breeding horses. Hippeis, or a few affordable people are part of early Athens and a strict class democracy