How to Become a Great Company

Jim Collins identified eleven companies with an average return of 15 years in the book "From Excellence to Excellence", and then continued the market trends three times as much as the transition period. The author attempts to separate and document some of the management philosophies that may be the basis for these achievements. A small number of companies in the US faced negative growth and turned it into abnormal positive growth. Evolution from "good" to "good" is not a problem of a day, it is a long transition period.

"Good is a big enemy.Life is so beautiful there are few people who can live a good life and most companies will never be great because most companies will change, That is pretty good - and this is their main problem. "- Jim Collins, author of" Excellence to Excellence "

This is a management book by Jim C. Collins explaining how the company shifted from a superior company to a superior company and how most companies failed to change. This book was published on October 16, 2001. "Fantastic" is defined as a financial performance that is several times longer than market average over a period of time. Collins discovered that the main reason why some companies have become excellent is that they focus on their resources narrowly in key areas of their abilities.

Jim Collins hopes to answer very important questions "Good company can be a wonderful company, so what if so?" Collins and his researchers chose to include Wells Fargo. 11 companies including Gillette and Walgreen. Then he analyzed the company to find out why they made them better. What happens if your company keeps the rules and has achieved some success, but still does not solve it? Crawton Christensen, a professor and founder of Harvard University, believes that in order to succeed, it is not necessary to change the common view on business practices and always listen to customers' opinions. market

There are companies that are not big companies but are promoted by excellent ideas that grow on their own to succeed. In developed markets like the United States, these companies eventually became breakfast for large companies and old companies. When you see books on Google, Microsoft or フ ェ イ ス ブ ッ ク, check those acquisitions. It consists mainly of yesterday's smart startups and has been acquired and absorbed by a large organization to keep them growing. Indeed, I doubt that the founder of several startups is aiming to become the next breakfast of Google. These people created WhatsApp and did not appeal that they were eaten on Facebook.