How the Internet Has Changed our Shopping Habits

The Internet is rapidly spreading and is widely used as a tool for global globalization. As the Internet becomes more and more accessible to the majority of the world's people, the network has brought about a great influence and change in our lifestyle, including how we shop. Due to the rapid development of e-commerce and the transfer of business to the web, the success of the retail industry is no longer a store or shopping center. In developed countries, about two-thirds of the population is accessing the Internet, so most people can easily get online shopping (Valerio).

The Internet has changed the way consumers shop; however the foundation for shared shopping habits has not changed. Even in online shopping and traditional shopping, we need to deal with security and advertisement related issues and to provide better service through convenience. Both commercial sites have security problems. On-line, people are worried about leaking credit card information online because of information theft and hacking. Speaking of advertising, companies use web and television to contact a large number of shoppers and target the shoppers they want. In addition to advertising, convenience is a special incentive to make shopper experience fun. But the network does not wait in line, but provides more people 's choice of fingertips; the store' s store gives shoppers the opportunity to see and try items.

As I learned in this book, our customs may be influenced and change. The retail store uses knowledge of our shopping behavior to change our customary shopping. To increase the profit, the company finds the habit of each shopper and then sends a personalized advertising campaign to attract customers' unique purchasing preferences. As we learned in the last chapter, organizations are more likely to change their practices when everything is confused after the crisis has occurred. Likewise, when a big life event like a mess of bringing a newborn into the house occurs, the purchasing habits of people will change more easily. As a result, companies can observe women's purchasing patterns to determine if they are pregnant, or to observe household purchases and decide whether they are moving to a new house.