How the Color Red Influences Our Behavior

Red is a powerful color. It is the colors of Cupid and Devil, love and hate. It is reminiscent of bloody anger and bloody shame. This means luck in China, the bride is wearing red, mourning in a part of Africa, the gender of the red light district of Amsterdam

The importance of some shades has a biological basis. Many people blush in the face if blood flow is increased and they are angry. In the same process slap or more feminine blush occurs. Looking at red can lead to some amazing behaviors. For example, a driver blocking traffic in a red car reacts more quickly and positively than a driver forbidden by another color car.

Probably the most famous example of pigment strength comes from the perception of animals. Over the centuries, Mataz had flushed the red cloak and was playing with the bulls. According to the legend of the bullfight, choosing a color is said to be helpful in hiding the blood, but it may have other benefits. Humans are trichromatic - this means we have three types of retinal cones that are sensitive to long wavelength (red), medium wavelength (green), short wavelength (blue)

Perceptual measurements indicate that cows can distinguish between red, green and blue, but can not distinguish between green and blue. In addition, researchers have found that cows are more active and excited by red light than blue or green light. In another study bullfighting can charge a variety of moving objects, but these accusations bring more power when warmer than red.

In the 1960's, Spain born neuroscientist Jose M. Delgado at Yale University tested whether the electronic brain implant could stop charging the bull against the red bullfighter's cloak. Temptation to resist the power of direct brain stimulation. With the implant connected to the remote control, Delgado entered the arena of Cordoba, Spain, and made the bull angry with his cloak. His movement is a daring movement. If the idea of ​​Delgado directly stimulates the caudate nucleus, the field of voluntary exercise will fail, and he will pay the final price. Robbery - "Oh!" However, Delgado remembers broke the button on the remote control in the near future and stopped charging Toro. Even if you have the ability to invite Red to attack the bulls, it rarely outperforms direct brain stimulation, if any.

As shown in the example below, red frequently swings. Full of social and cultural importance, it is a powerful strengthener, and the signal sent may not actually reflect the real nature of the entity.

Color psychology is the study of color as a determinant of human behavior. Color may affect invisible perception such as food taste. Colors can also increase the effectiveness of placebo. For example, red or orange pills are usually used as stimulants. Colors may actually affect people, but it is important to remember that these effects vary from person to person. Factors such as sex, age, culture, etc. may affect the perception of individual colors. For example, homosexual men tend to report red clothes to increase the appeal of women, but gay women deny the color of clothes that affect men.

Color psychology studies how color affects human behavior, emotions, or physiological processes. Color is thought to influence our purchase choice, our emotions, and even our memories. Ideas related to color psychology have been greatly implemented in the field of marketing and design. Companies choose colors that customers believe will purchase goods and motivate them to increase brand awareness. Color has also been used in color therapy techniques to treat various diseases. Color psychology is a relatively new field of research and faces several challenges. One of the major problems that arises when considering this topic is to decide how to actually measure the effect of color. Color perception is very subjective. Because different people have different ideas and responses to colors. There are several factors that affect color perception, so it is difficult to judge whether color affects our mood or behavior.