How the ‘Culture Industry’ had Profound Social Impacts in Society

Theodore Adorno and Max Horkheimer were the two Jewish representatives of the Frankfurt Critique Theory School, especially in the early 20th century, dominating from the 1920s to the 1960s. After Adolf Hitler appeared in Germany, they evacuated to the United States. Philosophers developed "cultural industry theory" in the 1940s, considering the social unrest that they saw during this time. They witnessed how Nazi fascism used millions of media such as movies, radio and newspapers to make millions of people participate in this ideology.

Between the 1940s and the 2000s, commercial TVs deeply and extensively influenced American society and culture. It influences how people think about important social problems such as race, sex, class. It has played an important role in the political process, especially the development of domestic campaigns. Television programs and advertisements are also seen as a major factor leading to an increase in materialism in the US (This view is more evident in acquiring physical assets than other methods). Finally, television helps spread American culture around the world.

One area in which social media has a broad cultural influence is gender relations, which makes it possible for young women and men to establish a permanent and direct connection, especially in a very conservative society . In some cases, one of the key elements is the use of a fake account. A persuasive case study explains how Turkish young women get music, art and literature that are often unavailable in a conservative society. I use a nickname so that it can not be identified, but since I need to use an alias, I think that I will never be known for my music.

Mass media has had a big impact on society and its culture. It stops the boundaries of different societies between individuals and creates "globalization". Globalization is a good example of media friendship. Because people can see what is going on in various countries, how they dress up and how they live. Then they often reflect others' behavior. In addition, the media is a repository of information. Educate individuals about daily life and new discoveries. Sometimes these data are used to change the mood of the individual. For example, in the presidential campaign, candidate believers advertise them on media such as TV or online and consider choosing the individuals they need.