How Sexy is Your Alcohol?

For this purpose, I would like to take a closer look at alcohol advertisements. When working in the bar industry, we see lots of alcohol advertisements every day and try to sell items to target customers. According to the 2007 national drug use and health survey results, people aged 21-25 years consumed more alcohol than any other age group (Aldworth 32). At this age, my colleagues and I occupy the majority of alcohol companies' target audience. In most of our lives, I heard that the time has come for university to live and participate in the party.

Alcohol advertising often links brands to cool and sexy people and fun activities. Just like this product is suitable for people like me, various elements of alcohol advertising are carefully selected to convey ideas. I see people drinking this product. After all, these concepts together show that using this product can be as cool, sexy and successful as advertising people, and enjoy the pleasure they are seeing It is.

This argument is wrong at many levels. Firstly, recent research on marketing psychology suggests that "sex sales" is sex advertising sales of sexy products such as fake - skinny jeans, perfume, alcohol etc. . If the character is powerful, convenient and funny, competitive gamers need better care, not whether they make good masturbation ingredients. However, even if a common contemporary gamer is 35 years old and mentions teenage boys as careless animals that only care about sexual desire, it is a reductive, stupid, rude, commercial realization It is possibility and art. Different values, economic success is not an effective defense of art criticism.

Alcohol sells the same message for generations and cultures: Drinking makes you feel cool, sexy, fun and energetic. It is portrayed as an integral part of our lives and can answer all concerns about unattractive or dangerous side effects. Skinny Girl Cocktail, LuLuemon Beer, Spiked Seltzer, Ty Ku Sake, Anti-aGin, "Skin and tonic" to inject collagen and antioxidant plants seems indispensable for people who value health and beauty. Fashion items. If there is no problem in managing the meal, alcohol will be sold in a safe, sexy and healthy form.