How Red Bull Uses Social Media

In recent years, social media is popular as an advertising tool, and today companies are using social media to promote brands and products. Red Bull promotes a specific lifestyle on social media and emphasizes energy, movement, and performance over its products (Carlier, 2013). Red Bull integrated various types of social media to reach the target market. As we will see later, various types of social media tools and which media do not affect Red Bull most.

"Red Bull understands how people are using social media and is developing a strategy on this," (Tessa Barrera, Pre-Social Media Global Director) succeeded. For example, because participation in Twitter is usually not very interested, Red Bull uses beautiful photos and short titles to entertain your audience. Meanwhile, YouTube needs more attention to appease YouTube viewers. Long video The key to proper participation is to understand that people different from each social media platform are different. In order to succeed it is necessary to deal with them. It is also important to understand that focusing on 3 to 5 social media platforms is useful for maximum success in social media. You can not always do it all! Red Bull is also very good at building relationships with fans and fans.

Red Bull is very popular in the sports and entertainment industry. They have the following professional sports team: Red Bull Racing, Scuderia Toro Rosso, New York Red Bull, FC Red Bull Salzburg, RB Leipzig, Red Brazil, EHC München, EC Red Bull Salzburg, Red Bull Ghana. They earn income from all of these brands plus their energy drinks. Oh, let's not forget their media. The image below shows the media assets owned by Red Bull. Red Bull's view on marketing is the reason I think they are one of the best global brands there. Instead of using traditional advertisements, they choose to interact with the research market and connect with the target market. As a large football fan, they pulled my attention when introducing the local MLS team - New York Red Bulls. While the media is seeking the rapid success of RB Leipzig