How one entrepreneur went from briefcases to cake pops

Entrepreneur of D.C. made rare decisions, gave up her high salary career at a law office, accepted her idea by walking to the kitchen and picking up a cake pop. Due to the bold leap, Yael Krigman opened its first shop in this area specializing in cake pop music.

As an assistant to the main law firm, Kriegman is keen on a more relaxed work environment, and begins a tradition called "Monday Dim Sum", she brings baked goods from scratch. Offsetting office environment stagnation

Kriegman remembered as follows. "I finally have to choose either a safe high-paying job or a risky venture, but it is also possible to make a big profit with or without profit, happiness."

"Being a lawyer is very confrontational," she said. "We always oppose someone or something, now my job is to add sweetness to people's lives."

Krigman started selling her cake pops online, but without a shop, she thought it was difficult to bring Yale's Baked to a higher level. She launched a successful Kickstarter event in 2013, raised about $ 75,000, and with some loan aid, she converted Yael from online retailers to physical business, from Annapolis Mall's kiosk. start

"I understand that people are excited about the idea of ​​a cake on a bar.This kind of thing will more fascinate consumers who do not want to eat the whole cake or the cake part," she said Told.

Kriegman opened her first shop across the National Zoo street in January this year. Because there is a real shop called myself, the relationship between Krigman and her customers only deepens.

"The most important part of my business is to satisfy my customers, thanks to Yel Baking, I became part of abstinence, graduation ceremony, baby shower, and birthday."

Despite the limited resources she faces as a small business owner, Kriegman refuses two things: her employee and her ingredients. She started all employees with a salary higher than the DC minimum wage, but this will bring higher wages, but Krigman believes this is important to her business.

"For me, I deal with my employees very well, I respect them and respect them very much.The economically more cautious approach uses employing the cheapest materials to minimize minimum wages Employees I am willing to do this, "he said.

She is still concentrating on steadily profiting the quality of DC's first cake, but Krigman launched cake pop music, nurtured family-like workforce, and she gave her a little to customers I will give you happiness.

"After working diligently for 4 years as an online bakery, I was able to see seeing customers enjoy our cake and other baked goods.They are closed, I mourned for being happy. "

If you have never heard about cake pop music, you may live under the rock - perhaps near the place where I live. I have experienced cake pop music which I did not notice in Starbucks in recent years, or I noticed that there is a best seller, cake pop music, family bakery in Atlanta, Angelina Dade, blog Bakerella Pop music cake 2 times There was a nationwide cake pop concert, and the cake pop appeared in bakers nationwide. "I thought about making food trucks with them - just burning food and coffee," Lorgeree said. But for the moment she is selling items online to consumers, local restaurants and cafés - and supporting her three sons, Tucker, Nixon, Scotty, continuing her business It is.

What is a cake pop? Cake pop music is basically a candy shaped cake. They can be shaped in any desirable form like flowers, hearts or circles. Today they are more popular than traditional cakes. There are several steps to making cake pop music. The first step is to collect all the ingredients. One of the most important items is buying cake mix and icing. If there is extra time, the other option is to make the cake from scratch. I need the following chocolate. Because it can dye any color, the most popular of these is white chocolate. Quality is the key to surely purchase impregnated chocolate. They are preferred over melts. The last item is a stick of lollipop. It is time to bake now! Please preheat the oven before preparing the cake mix. Once mixed ready, bake as instructed. After grilling the cake, cool down and crush the cake. Mix one half of the icing container and the whole cake in a large bowl