INTRODUCTION Tourism is one of the important economic factors because it attracts many tourists visiting Hong Kong as a paradise for international countries and shopping. In recent years, the Hong Kong Tourism Board has worked hard to exploit emerging markets, especially Russia, and the growth of Russian tourists has increased rapidly. Therefore, this is a market positioning strategy for the future marketing activities of Hong Kong tourism industry. The characteristic of Russia is based on "details of detailed visitor arrival from January to December 2013" of the Hong Kong Tourism Board (2014) and provides detailed data and information of Russia.
Due to the historical background of Hong Kong, Hong Kong played an important role in the Chinese economic revolution of the 1980s. It promoted foreign investment in the Chinese market through Hong Kong and became a complex platform for state-owned enterprises to raise funds. As a result, Hong Kong changed its opportunity from the center of industry to the financial services industry, becoming a mature international finance center in the 1990s. At the moment Hong Kong is still receiving strong financial infrastructure and support from China, but Hong Kong is currently faced intense competition in the global financial markets. As China's financial system and regulation matures, the advantages of Hong Kong are weakening
Although Hong Kong is one of the world's major financial centers, Hong Kong is behind other countries in terms of introducing new business models and technologies into the market. On the other hand, this creates a huge space to launch an appropriate solution to meet traditionally unnoticed needs. In addition, Hong Kong is a densely populated city, financial technology start-up companies can relatively easily find resources and test MVP and product market in a relatively short time. Regulation may be one of the main challenges faced by local Finetech startup, but on the road to the future this is a core value proposition that highlights companies and solutions. Therefore, from the first day, our co-founding team has always challenged ourselves - make sure FundPark is solving related problems.
Given the size and importance of the Hong Kong Stock Exchange (HKSE), Steen, P. Carey (2006) wrote the Hong Kong IPO market. In other words, the Hong Kong stock exchange market plays an important role in the Hong Kong economy. We can see the Hong Kong economy by looking at the stock exchange market; through this we can also know the capital of this country. In the context of considering the initial underestimation of written papers, several market situations have been considered. Dawson and Hiraki (1985) point out that in the Hong Kong IPO market survey from 1979 to 1984, prices seem to be better than market declines in growth markets. Steen. P. Carey (2006) pointed out, "We integrated four stock exchanges in Hong Kong into the central exchange (HKSE) as early as April 1986."