How Hip-Hop Conquered High Fashion

America, New York - A $ AP In the era of Rocky x Dior, it is easy to forget the time to take high fashion to accept the cultural power of American hip-hop music. In 1982, a notorious boutique of Daniel 's "Dapper Dan" Day opened on 125 Harlem Street in New York and sold luxury clothing of fake symbols of European luxury brands such as Louis Vuitton, Gucci and Versace. These brands are not fun. Louis Vuitton and Gucci appealed, the store was eventually raid and closed.

But in addition to the clothes, Day sells beyond it - escape the group of youths in the city that accept fashion capabilities, they project socio-economic status beyond their capabilities. In the late 1980s, two of Ralphie's Kids and Brooklyn from United Shoplifters Association wore nothing but Polo Ralph Lauren, but we combined our efforts to become the team's goal, Lo-Life. It is the pursuit of high end American dreams designed by designers. Needless to say, this relationship is unilateral

Tommy Hilfiger is a long-standing music-related brand and one of the first brands to accept increasingly powerful street culture. In the early 1990s, the rapper Grand Puba gave up Tommy Hilfiger in his music and began to put on his album cover. Hilfiger took a bold step and responded positively. In 1994 Snoop Dog appeared in the American television program "Saturday Night Live", wearing Tommy Hilfiger 's shirt given to him by the brand, Hilfiger continued to show Arya and Usher in his advertising campaign. By 1996, Tupac was showing a show for Versace.

Today, hip hop is one of the largest cultural export products in the United States, and the luxury goods industry has accepted it as a means of marketing: A $ AP Rocky for Dior Homme, St. Roland's Travis Scott, Chanel's Pharrell Williams, the list continues. When Kanye West comes into the US version of Vogue, it is now normal, or Marc Jacobs' latest collection is the perfect ode to hip hop culture. How has the age changed?

1986: Operating a DMC to issue "My Adidas" is the first hip-hop to win a $ 1 million approval agreement

1997: Singer Aaliyah supports Tommy Hilfiger's Tommy Jeans advertising campaign to support the success of the brand

1999: Wrappers diversify into fashion trends and release Rocawear including brands such as Phat Farm and Fubu

2009: Kanye West and its team members will take over Paris Fashion Week, including off-white designer Virgil Abloh.

2017: Marc Jacobs recognizes the influence of hip-hop of the 2017 fall collection on T stage

2017: Designer Alessandro Michele quoted Dapper Dan's pirated Louis Vuitton jacket in Gucci 's 2018 parade.

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In the recent season, hip - hop fashion style impact - relaxing trousers and nineties nostalgic sportswear - appeared on the high and end runway in Europe and America. This is another sign of hip-hop and fashion interaction. (For example, Jay-Z wrote a song "Tom Ford" for his 2013 "Magna Carta Holy Grail" album nodding to a fashion designer.) Ford sits at Jay-Z and his wife Beyoncé this year The Grammy Award candidate list clearly states: Hip hop as a kind of music, and artists living in this industry are cultural. In addition to the center award ceremony, Nicki Minaj, Drake, Cardi B, Pharrell etc. Hip Hot Par is deciding mainstream of pop culture and fashion.

Since the 1980's, hip-hop music has become more and more popular and has become a symbol of every aspect of popular culture. One of the most influential areas of hip hop is fashion world. Fashion has been dominated by an untouchable elite, and designers and luxury brands are seen as more important than life. Several designers still maintain this mystery, but they are now familiar and influenced by people outside the main crowd, including hip-hop artists and fans. Adidas 'shell shoes became synonymous with hip - hop for the Run DMC group in the 1980' s. This is one of the first ways that the hip-hop community accepts costumes that are not suitable for me and recreate it as a fan of the "It" project. This led to the first hip - hop approval of large companies. According to the report, Adidas paid $ 1 million to Run DMC.