How Green Advertisement Works

How Green Advertisement Works: The strategy for creating an environment-centric marketing campaign is similar to the evaluation of a new product. The priority of target markets and consumers is very different among people who care about environment and environment. In order to motivate consumers to concentrate on the environment, companies use emotional methods to demonstrate a beautiful environment and use eminent images to create emotional connections between products and the environment.

According to Leonidas C. Leonidou, green advertisement uses various methods to draw attention of consumers The natural environment is the most famous of the most common green advertisements. , Blue sea, blue sky, flowers and birds. Although the use of natural environmental advertisements declined from 2002 to 2007. In addition to the natural environment, there are other ways such as still life, fiction / artificial environment, and green lifestyle. All of these are samples of green advertising that can increase consumer awareness. (Leonidas C. Leonidou. 2010)

How Green Advertisement Works: The strategy for creating an environment-centric marketing campaign is similar to the evaluation of a new product. The priority of target markets and consumers is very different among people who care about environment and environment. - Mushrooms are unique living things in the living world and can not be classified as plants or animals. It is one of the sources of human food. It has recently been discovered that interest in mushrooms is not only a healthy vegetable rich in protein but also as a source of medically valuable biologically active compounds .

Green advertisements are known as environmental advertisements and contain common terms such as recycling, environmental protection, ozone safety, biodegradability (Clare D'Souza and Mehdi Taghian, 2005). Consumer's response to green advertising may be effective if the product meets its needs and is consistent with its value (eg, fuel savings and child safety) (Josephine Pickett- Baker and Ritsuko Ozaki, 2008). Due to the relatively low reliability of green advertising, some consumers negatively react to green advertisement information (Kilbourne, 1995) and can not change brand attitudes to change brand attitudes (Gorn 1982 ; Lutz, Mac Kenzie and 1983, Belch), Mitchell and Olson, 1981). However, many authors believe that advertising is good when advertising attempts to attract the value to promote the consumer's decision-making process (Josephine Pickett-Baker, Ozaki Ritsuko, 2008).