How Delta Uses Marketing Advantages To Soar Above Competition

The goal of Delta Air Lines is to be the world's largest airline company, leaving the marketing campaign behind. Delta hopes to attract customers' eyes and ears as much as possible. Today, with the increase in population, digital media devices such as computers, smartphones, tablets etc are used during travel. Bob Kupben (2013), vice president of delta marketing, says: "There are four experiences in flight, in the airport, in the airport, telephone, network.In the middle of the connection, our cell phone has information on our boarding pass and boarding gate, when people speak with the agent online We will compare prices with. "

This applies to both the US and overseas aviation travel markets. Indeed, due to the current external environment, Delta has acquired a competitive advantage and has the opportunity to become a leader in the air travel market by implementing customer-centric strategies. On a global scale, the aviation industry has witnessed progress in aviation travel technology and significant growth and growth of alternative fuel sources. This worldwide growth will give Delta Airlines the opportunity to become a global tourism leader by implementing effective business strategies (Nancy 1). As fluctuation costs and advances in aviation travel technology are a factor that creates new opportunities for Delta Airlines, the rise in fuel costs and intense competition in the aviation travel market is a major threat to the success of airlines.

Our designated organization and two organizations for investigating the last article at Delta Airlines are Alaska Airlines (ALK) and Southwest Airlines. The competitive advantage is that the organization has advantages over its competitors, resulting in increased sales, profits, and customers. The competitive advantage ranges from organizational cost structure, products, services to customer support. One of the competitive advantages of Delta Airlines and the other two airlines is the employees.