How a New Product, Tiger Tread, was Introduced to the Market

In today's world, companies have many ways to introduce new products to the market. Tiger Tread is a new product of National Chemical Corporation, a good example. Marketing director John Webster and Corporate Technical Director Fred Farley know that they have special products to introduce. They will try to introduce products to two different markets: industrial and commercial markets. Their potential market size is 7 million, and they want to push their products to the snow in the US.

According to Kotler, P. "Merchandising is the stage of introducing new products to the market" (page 271). Commercialization is the final step in the final introduction of new products to the market. My marketing team and I think that the HereHere application can be put into the market after the first year of launch (see the marketing plan below for details)

A: We call commercialization of new products on the market. When a company releases a new product, it must first decide the introduction time. Next, the company has to decide where to release the new product in one place, region, domestic market or international market. Large-scale launch of new products requires trust, capital, and ability. Therefore, the company plans to start the market over time. A: The primary advantage of the innovation management system is that it helps to create an innovation-oriented corporate culture. It shows that senior management supports, encourages and rewards innovation. The second advantage is that it produces more ideas and some particularly good ideas are found. As the system matures, ideas will flow more freely.

If the company judges that the product market is correct, the risk will change. The product must be able to respond, extend, and adapt easily to all knowledge gained by employees facing customers. New users bring technology risk, but more importantly, new employees pose a risk to the company's processes and culture. If a company can not make new employees productive, it will collapse under the weight of salary. Software must be divided into manageable parts. Otherwise, new engineers need to keep the entire growth system in an efficient state. Prior to this, there may be some engineers dealing with "talking with customers", and the planning process may now need to include salespeople. Most importantly, all new recruits will dilute the company's values ​​and unclear clarity. With one person, the company will be their last working habits