Hotel Industry in China

The global economy of the hotel industry in China: As expected by the World Economic Outlook (WEO) in October 2013, worldwide activities were strengthened in the second half of 2013. From 2014 to 15, it is expected that activities will be further improved mainly due to the recovery of developed economies. Compared to the "World Economic Outlook" in October 2013, the outlook remains unchanged. However, in some countries it is highlighted that vulnerability continues due to downward revision to growth prospects, but downside risk remains.

This thesis studied the marketing strategy of the low budget hotel in China. I will evaluate the current situation of the economy hotel industry in China and analyze problems in development of low budget hotels. Explain the marketing strategy of Home Inn Case Study and use its successful marketing strategy to decide development strategies appropriate for China's low budget hotel industry. I analyzed the marketing strategy theory from my BBA plan, analyzed practical problems and analyzed examples of successful industry like home, which provided a new development strategy to China's economy hotel industry To do.

The project analyzed the current situation and problems of China's economy hotel industry. Case study - Analyze the marketing strategy of Home Inns and expect that success will provide some experience and find ways to develop for other low budget hotels. The budget hotel industry has some meaningful guidelines and references in the future development. This is a practical reference value for the marketing department to implement marketing strategies at low budget hotels.

The development of the economy hotel industry has been in China for more than 10 years. We need to consider the crisis and opportunities of future development and challenge potential. For a budget hotel you want to develop, you have to think thoroughly and think and need to be ready to react in advance. The low budget hotel industry has room for development. China's economy hotel industry is still in a disadvantageous position, but it is constantly being improved by management system and industry market. We believe that cheap hotels in China will be greatly improved. We should learn from internationally successful organizations and find the way that is suitable for our own development due to the national situation of China.