Hot and Cool Continued: An an Analysis of Hillary Clinton’s & Elizabeth May's Campaign Ad

Hot & Cool continuation: Analysis of campaign advertising papers by Hillary · Clinton and Elizabeth May: After analyzing the video of the local campaign, Hilary Clinton and Elizabeth May can be described as popular candidates, but Elizabeth May Degree (Hot or Cool) Depending on the viewer watching the video advertisement video: Those who know or support her think that her appearance, personality and information are popular, and those who do not know I think it's cool. Introduction: Review of Hot & Cool In the late 1950s, the communication theorist Marshall McLuhan developed a classification scheme to classify past, existing and future media.

Hillary · Rodham · Clinton. Hilary Clinton's feminist brand was intermittently praised in several news media, seen in mainstream media, and sneaked quietly with right-wing media. Clinton started a campaign that focuses on women's issues, feminism, and "enlargement" - including her personality and division, "credibility" and media-based extremism - but not focused on it. Clinton is regarded as an opportunist who is more interested in personal ambitions than in public service and feminism has declined further and it is unknown whether she is willing to support women (Reimer, 2008; Stansell, 2008 ). There are few mainstream media denying these stereotypical and incorrect feminist images related to the Clinton campaign. The media instead emphasized whether women, feminism or not, and they support Barack Obama 's candidacy.

In the afternoon of Sunday in March 2007, the same advertisement was redisplayed with a slight change. Using Hillary Clinton 's image to talk to the crowd below, Obama' s campaign logo was displayed on the female athlete 's shirt. 47-year-old Phil de Vellis used his computer, Mac and Flash video software to integrate Clinton's speech into a famous Apple commercial. He immediately uploaded a work titled "Voting Different" to YouTube, and succeeded in delivering new advertisements by sending a link to the blog. The goal of Bellis is to show that Barack Obama represents a new form of politics that old political machines represented by Senator Hilary Clinton are corrupt and no longer have all power. (Velis)