Home Depot Swot Analysis

Home Depot Case Study "Home Depot New York Stock Code: HD Headquarters is in Vinings, Georgia, HD offers self-service consumers and experts in the field of housing renovation and construction Wal-Mart Home Depot, the world's third largest retailer after Wal-Mart and France's Carrefour, operates approximately 1,900 stores in North America (including 50 US states, Puerto Rico) (US Virgin Islands) , Canada, Mexico.

In particular, focusing on the industry-wide analysis on Home Depot, we use the SWOT approach to identify company-specific strengths and weaknesses (internal factors), opportunities and threats (external factors). The purpose of the SWOT analysis is to identify strategic areas that need attention and potential improvement levers. The main advantage of Home Depot is the business center of the home center. Its well-established supply chain, wide geographical location, product portfolio, and above the average but high-end product categories make Home Depot the first choice for most DIY middle and upper classes. Staying as a market leader in a housing renovation warehouse is also a strength in annual sales of $ 68 billion (The Home Depot, 2011), but the closest competitor Lowe's earns $ 48.8 billion per year (Lowe's Companies, Inc .). ) Home Depot's brand equity is another advantage of its ubiquitous orange logo and apron.

Home Depot is facing increasing dissatisfaction with growing market share and its key customer base (DIY and experts) because its employees are seriously lacking in expert knowledge and knowledge. With competition analysis and SWOT methodology, strategic strategy has been an opportunity to strengthen the position as an industry leader in Home Depot and to suppress competitive behavior aimed at depriving market share. Immediately the recommended strategy for Home Depot is to do advanced assistant training to build Home Depot as leader of DIY and Pro's housing improvement knowledge and project information.

According to SWOT analysis and competitive assessment, Home Depot risks being underestimated in its major markets. Evaluating the entire joint knowledge base is not realistic, but this national giant is famous for its helplessness and irony, a recent slogan "You can do that, an important strategic problem is It is the quality of customer service that enhances its competitiveness and restores the brand attributes of useful and knowledgeable employees Strategic choice