History/facts of Energy Drinks

As you can see, Lipovitan is sold in small brown glass vials. Not tasty

In the UK, Lucozade Energy was originally used as a hospital medicine drink in 1929 (it was made to "aid recovery")

In 1985, Jolt Cola was introduced in the United States. That marketing strategy concentrates on the caffeine content of the beverage to promote clarity. The slogan is "double sugar and caffeine twice".

Until today, Jolt is still manufactured / sold in the US, and it is still one of the best energy drinks.

In 1995, PepsiCola became Josta. Josta is the first energy drink from a US beverage company

In 2001, energy drinks pioneered drinks called S. Spitz and Power Horse. Austrian entrepreneurs guarantee that his Red Bull products are better known as the best seller in the world

By 2001, the US energy drink market grew to nearly 8 million dollars annually. Over the years, we have achieved annual growth of about 50%, total annual amount in 2005 is 3 million dollars.

- Lots (over 1 can) can cause mild to moderate excitement, anxiety, irritability and insomnia

After drinking four cans in a basketball game, the popular energy drink Red Bull, 18-year-old Irish athlete, Rothkenny died in France.

In England in 2009, England asked local shops not to sell energy drinks to students or children.

The UK tried to ban it, instead it was a label about the use of children and pregnant women.

Indeed, at the American Pediatrics Association in 2011, 60 thousand pediatricians recommended that children and adolescents should not drink energy drinks. In 2013, the American Medical Association participated and invited people under the age of 18 to prohibit the promotion of energy drinks. Some people would like to further advance this approach and want to ban sales of energy drinks to minors. In fact, Lithuania was the first country to issue such a ban. In response to these health problems, the American Beverage Association, a trade association representing many energy drink brands, has developed its own guidelines on marketing and display of beverages. For example, they do not sell these drinks to children under 12 years old, they are not selling at the K-12 school.

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Several European countries have already cracked down the sale of energy drinks to minors. In 2016, Latvia banned the sale of energy drinks to children under the age of 18. At the beginning of this year, the UK prohibits the sale of energy drinks containing more than 150 mg of caffeine to people under the age of 16 did.

One concern and important issues are related to the use of energy drinks by college students. I do not know that many energy drinks are listed on the NCAA ban list of dietary supplements. If the concentration of caffeine in the sample is 15 microgram / milliliter, college students will not pass the drug test. This is equivalent to crushing 5 to 10 cups of coffee before the game (Moritz). Another problem that researchers are concerned about is that more and more college students drink alcohol with energy drinks.