History and Methodology of Apple Inc.

Cupertino, California is the birthplace of a revolutionary brand in the technology industry. Established in 1976, Apple Inc. is a prototype of innovative entrepreneurs. With the arrival of the iPod at the end of 2001, Apple is leading the mobile entertainment market. Instead of concentrating on the production of personal laptops and desktops, Apple's decision to expand to handheld devices make the company a strong competitor in the mobile industry.

In this article, I will first introduce the history of Apple. Then apply Porter's strategic framework to Apple. After that, I will outline three future strategic options of Apple. Later, we will evaluate the contribution of 'culture' to Apple 's strategic success. Finally, I will reach a conclusion. Apple Inc was founded on April 4th at Fool's Day in April of Steve Jobs and Steve Wozniak. They first built a computer circuit board called Apple I. Jobs in Los Altos, California, to achieve Apple's mission of bringing easy-to-use computers to the market. After that, we introduced Apple II. It's easy for people to use directly. Since that time, Apple sold more than 100,000 Apple II by the end of the 1980s and listed in 1980 (Carlton, 1997).

Apple's history and background was Apple Computers, which began in California and became a multinational from the outset. Apple Inc. specializes in home appliances, computer software, and commercial servers. Apple's most famous products are iPhone, iPod, Macintosh computers. Apple consists of Steven Paul Jobs 21 and Stephen Gary Wozniak 25. They created the first Apple computer called Apple I on April 1, 1976. Apple was founded in California in 1977. . About 20 years, Apple Computer Inc. was a PC maker mainly including Power Mac, Apple I, Apple II, Apple III, Macintosh series, but faces unstable sales and low market share. Steven Job resigned from inf in 1985 and re-appointed to CEO in 1996. He brings a new corporate philosophy of identifiable products and simple design

1976, Apple Computer, Inc. Established in 1977, it was founded. Apple's first product is Apple I, which launched the personal computer revolution. In 2007, Apple Computer, Inc. They were changed because they shifted their focus from production-only computers to other products in the industry such as entertainment and mobile communications. Apple's current mission is as follows. In the 1970s Apple revolutionized the personal computer, and in the 1980s Macintosh reformed the personal computer. Today, its award-winning computer, Mac OS X operating system, iLife digital lifestyle and professional applications and Apple continue to lead industry innovation. Apple has reached the digital media revolution in the iPod portable music / video player and iTunes online store, and has entered the mobile phone market with a revolutionary iPhone. (Investor Information, 2008)