2 Alienation, class, and hegemony are the three key terms defined by Raymond Williams' keywords. Social and cultural language. These terms apply to Frederick Douglas 'Frederick Douglas, the American slave Communist declaration, and Karl Marx' s life story. According to Williams' definition, alienation has two meanings. He first mentioned this term as "alienation which is normally" blocked "or isolated from God, or a relationship with some people getting people or groups and political authority) . The definition is "an act of assigning ownership of something to another person, in particular
Gitlin discusses how much of society is the result of supremacy. It is defined as "a name given to the ruling class by ideology through the formation of general consensus" (Gitlin, 1980, p. 9). "Hegemony is a historical process in which world paintings are prioritized systematically rather than other screens through practice practices, sometimes through special measures" (Gitlin, p. 257). Society is maintained by hegemony rather than class structure. This kind of society is possible because it has common reality, common language, common cultural forms such as mass media, common government, common education and religion, and common transportation.
Hegemony does not always explain the role of media in society. According to Gottdiener (1985: 982), hegemonism thinks that the ruling class dominates class consciousness in society, so it is different people, ignore the fact that people have different introspection thinking skills, human beings The fact that there is a subject. . In addition, when the hegemon talks about false consciousness, they ignore the fact that ideology and ideology are two separate entities of "not ideology is not conscious", it is representative of "imagination" (Gottdiener , 1985: 983) This is why he suggests symbolic analysis of popular culture in society because "users of popular culture are more aggressive and creative than previously thought" (Gottdiener, 1985: 978 ). Another study by Johnstone et al. (1976) Regarding the background, direction and ideology of journalists, the uniformity of the background or direction is not a principle