Hgghcompany's Expansion into the Energy Drink Market

Hgghcompany is trying to expand its portfolio to energy and beverage markets. Energy drink was still a new concept at that time, it was Dr. Pepper Snapple Group, Inc. What is necessary to develop the business The concept of expansion is derived from part of the company's business strategy, focusing on high growth and high profitability business opportunities (Kerin 91). Expansion to other areas that will cure thirst will effectively increase the company's growth and presence. Entering a new product under the company name may have some negative effect on the company.

Energy drinks are normally drinks containing stimulants, including caffeine. It is sold as a source of mental and physical stimuli (sold as "energy", but different from food energy). They may or may not be carbonated and many contain sugar or other sweeteners, herbal extracts, taurine and amino acids. They are part of a larger energy product group including bars and gels and are different from sports drinks being advertised to improve motor performance. There are many brands and types in this beverage category.

No Energy drinks usually contain caffeine mixtures, additional substances such as stimulants, and excess sugar. Energy drinks are usually sold to teenagers and claim to increase energy, reduce fatigue and enhance attention. These statements misunderstand many energy teenagers and adults to think that energy drinks are good for attention and athletic performance. Do not be fooled by these marketing campaigns. These drinks are unhealthy for adolescents and the ingestion of large amounts of caffeine can lead to thousands of emergency room visits and rarely can result in death. Scientific research shows that they can affect heart health, sleep and weight. Indeed, the American Academy of Pediatrics and the American Medical Association recommend children and adolescents avoid this. Some parliament members are even trying to ban the sale of energy drinks to children and young people.

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First of all, I will say this: no one should drink energy drinks. In addition to adding caffeine and odorless supplements, they are basically soft drinks - taurine, guarana, bitter orange, and vitamins are basically just a marketing tool - so it is also unhealthy and bad for you . This is dual for young children, they should not have caffeine or ten teaspoons per serving. In addition, for really young children, high concentrations of caffeine are a potential risk and are very dangerous. They are also very expensive and you can earn almost all the benefits except that you feel like a teenager again from a strong coffee with some sugar, half price