Here’s How Easy It Is to Become a Phony Instagram Influencer

Marketing Agency Mediakix will investigate the dark world of online con artist after reporting that Instagram's influencer marketing is currently a billion dollar scale industry

On this site, two fake instagram influencer accounts have been created. 1) Lifestyle and fashion-centered Instagram model, and 2) Travel photographer. For the first account Mediakix hired a model and filled the contents with a day's photo shoot; meet Santa Monica native, "calibeachgirl 310".

The second account, wanderingggirl, goes one step further and consists of all free stock pictures. In a snapshot of the Eiffel Tower and other picturesque landscapes they can find, Mediakix shows only behind their head and illuminates the feed with ambiguous pictures of a golden girl.

Their manufactured personality is now ready to shake, Mediakix is ​​about to buy fans. Instagram can flag it. In other words, the account of the follower is suspected to be acquired by the foul, that is, the account you purchased. But soon, Mediakix discovered that they could buy up to 15,000 popular music without doubt of cheating. How much is the cost per thousand fans? $ 3-8

Of course, people with fans are fine, but if you do not interact with your content it makes no sense. Mediakix will pay 12 cents per comment, $ 4 to $ 9 per $ 1,000. For each picture, they purchased 500 to 2500 favorable and 10 to 50 comments. In most cases, paid accounts, such as "going well" and "looking good", will retain unmistakable praise.

After a while these accounts reached the threshold of 10,000 fans at Holy Grail. This means that Mediakix can sign up for various influencer marketing platforms. When applying for a new campaign every day, these accounts will acquire a total of four paid brand transactions among them - two for each transaction. The fashion account signed a contract with a swimwear company, a contract with a food drink company nationwide, and a travel account with alcoholic brands and food drink companies nationwide. Both accounts receive monetary compensation or refund for free products.

How are you doing in the morning? # travelawesome # trip # traveling level # exploretocreate # in stagood # vacations # canon # in statraveler # trip # feature eof # travelinspo # inspo # travel

For those who spend money on Impact Marketing Program, this experiment will be a worrisome development with more than 5,000 followers known to be corporate goals. Mediakix 's conclusion is as follows. "Complete or partial false attention and / or participation in Instagram users will become more common and will provide advertisers with a unique form of advertisement fraud that may be drawn from the brand. Dollar. "

At the moment of saying influence words, it is always an easy way to try influencing influencer marketing, so you usually consider Instagram. Instagram's influencers are easy to find, less expensive, and content can be created relatively easily. Instagram has taken good metrics to encourage influential people to create content for the brand and provide data for the brand in recent updates, but the lack of measurability is due to other platforms I will drive people who want to use more. YouTuber content creator's brand) Large brands extend tracks around YouTube due to the combination of scale, scalability, OOT advertising, and measurability.

Instagram is the first choice for people with thousands of food, style, travel, and brand influence. Gradually, with the rise of Snapchat, many of these influencers have advertised their Snapchat with their Instagram to draw attention to Snapchat, they can post content more frequently and "behind the scenes" . "Highest" / "Recommended" content)

There is no doubt that Instagram is one of the biggest contributors to influencer marketing spending overall. More brands implement Instagram's partnership. In 2017, we announced that Instagram's influencer marketing has become a billion dollar scale industry. According to information sources, this number may double by 2019. Therefore, all this money is created. Where do you spend your money? Also, how much will you pay? Influencer marketing is famous for the lack of a standard price list. Through experience, the execution of numerous activities, and deep relationship with influencer, we can begin estimating the cost of IG activity.