Heineken pulls 'Lighter is Better' commercial after some call it racist

After some people criticized it as racist, Heineken provided "sometimes lighter" ad for Heineken.

With a 30 second commercial, the bartender smoothed a bottle of Heineken in a woman. Before arriving at her, beer passed some colored people and then said that "sometimes writers are better"

People who criticize commercial advertisements: Opportunities The people who won the Rappers Grammy Awards felt frustrated on their commercials on Twitter and called it "a very racist." He also questioned whether the brand intentionally created racial ads to attract attention.

"I think that some companies intentionally offer racist advertisements and can get more ideas," he writes on Twitter. I am as bad as not wanting to murmere ... but that's something you can not do. "

The company told BBC News that Heineken deleted television advertisements from the Internet and the Internet and the company first reported this advertisement.

"For decades, Heineken has developed a variety of marketing methods, which indicates that we are more likely to unite than we do not divide." "I feel that this ad quotes Heineken beer, but since I missed this mark, I keep feedback and I will use it to affect future campaigns."

Some people on the Internet say that people are reading too much about advertisements, but others think that advertising is at least secondary racial discrimination.

Heineken received praise from another advertisement called "Worlds Apart" announced last year.

Heineken commercials are just the latest brand quoted because they are not sensitive. The international retailer H & M lost the celebrity spokesman's weekend and the rapper G - Easy and faced online criticism from LeBron James et al. In January - an advertisement that a black boys shaped printmaking "the most jungle A cool monkey "The word sweatshirt. "

In October 2017, Dove deleted the 3 second Facebook video that shows that a black woman turned into a white woman and then changed to a different color woman. The company apologized and said advertising is designed to celebrate diversity

In that month I painted the only brown corn pop as an administrator of a racial pop music insensitive painting, targeting Kellogg's criticism of social media. The company apologized and said that it would replace artwork

A few weeks ago, the beer brand Heineken was censored with racist advertisements of its new low calorie Heineken light beer, claiming that beer in the ad slipped through the skin. Black people stop at people with thin skin and have a slogan "to be sometimes brighter and better" that attacks and racial discrimination are mixed. Although I discuss the problem many times, since the actual problem is "the brighter" regardless of the actor, such advertisement will cause a trouble even if all the actors are the same skin color Noticed. I am concerned about the controversy over words, explanations, or relationships between people considered different (men or women, Spaniards and blacks, white and Asians, black Americans and Africans, your Name) The future is considered to be all kinds of cooperation between various people and groups

Let's take a closer look at some examples of Heineken in order to better understand how commercial advertisements produce this satirical style. In the 2009 Heineken beer ad, the scene started with family, the women in the house took her five girlfriends through the living room, the kitchen, the bedroom, and finally they went to the closet We arrived. The lady proudly opened the closet's door and found a shelf full of shimmers and clothes full of sparkling jewels. All of the women's friends are very crazy, they start to jump, they scream excitingly. When the excitement began to calm down, they heard a faint excitement from the house. After that, the scene immediately switches to a male wardrobe of a walk-in freezer filled with Heineken beer.