Has Technology Changed the Experience of Music?

"No one knows what the future of the music industry will be, but Sasha Frere-Jones wrote," The future of listening to music seems to be in 1960. " "People will listen to the music in the fixed box indoors for free."

Downloadable music files, online radio stations, streaming media on demand demo song library, iPod with remix ... the music industry has never experienced a tsunami. It faces the influence of Roland Emerycian on the power of nature, which changes the way we listen to music all the time. But will these technologies eradicate or maintain the music experience?

It is easy to think that the power of technology is destructive. In the past decade, the music industry's profit has decreased by 60%. You know the reason. Music is made of polyvinyl chloride (aka vinyl) and it is difficult to steal. When it comes to documents, the price of many listeners is zero. Downloading from Napster to bittorrent and file sharing service creates an Ethernet market where the cost to acquire ownership of music is equal to the cost for Internet connection

The impact on the revenue of the music industry is obvious, but what about the impact on the audience? A half century ago, the overwhelming choice was to purchase and listen to the entire album. Today, iTunes is the largest music store in Japan and sells personal music. Listeners can mix personal audio collages combined. (I have listened to more mixes than album and I found these songs through mix even when I listen to the album.) Our audience now has a story of our music experience than the original artists You can control more.

However, I do not need to order my favorite songs to play, but I feel that there is a high possibility to capture them. So, as we have been doing for decades, we often choose to outsource the music story to the machine. This machine has been called "radio" for decades. Our radio is increasingly our computer. Pandora Online Radio has 50 million users and is playing an average of 11 hours per month. Pandora creates artist - based broadcasts and uses algorithms to find songs that share the music features of these artists.

Is Pandora the perfect work companion? You bet. But is it revolutionary? It may not be the case. To some extent, Pandora just narrowed the range of the radio. The top 40 television stations are sometimes incredibly narrow type of music; they are the same as classic rock and independent radio. Pandora did not change the game. It uses personalization to concentrate the laser beam to make music belonging to it, making the ball game better, but it is also a surprise

On the one hand, all technologies promote ruthless personalization of music experience. On the other hand, we are still making amazing choices. Yesterday was a record and public address. Today is a bite and personal place. As Frey Jones said, "Sometimes we become d.j.s, sometimes it becomes a machine and we may be surprised by what we like."

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The fusion of smartphone and music streaming technology has not only fundamentally changed the way we listen to music but also the way we experience it. "Even when developing a headset setting that can be listened naturally in a crowded environment, even if perfecting the private experience of listening to music in the bedroom, technology will change our ability and experience to feel our lives I can." . "As the interconnected technologies become part of our daily lives, this principle will become clearer."

Today's consumers want to experience music and many other art forms for free. In addition, as technology advances, consumers have access to music from a variety of portals, and we are basically witnessing the development of the music industry. Resurrection of record, emergence of music festival, and multimedia experience where only audio is satisfied in the past proves that the music experience will change rather than death. Streaming service changed not only how to listen to music but also completely changed the advertisement of these viewers. As demand for streaming audio continues to increase, large companies have found ways to monetize this growth. Pandora currently accounts for 77% of the listening of Internet radio, accounting for 9% of the listening of the radio. As a media buyer, we consider periodic audio-streaming products as a cost-effective way to reach target audiences.